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Learn About Content Marketing from Tomorrow People

Blog post   •   Aug 06, 2012 10:09 BST

Three reasons your marketing is a four letter word

Is your marketing a four letter word? Take a look at these signs to spot whether yours is more expletive than exceptional:

1.    The market’s disappeared from your marketing

Feel like something’s missing? If you’re still using traditional marketing approaches alone,

instead of a content marketing strategy, you could well be missing out on a lot. Like a consistent flow of leads or developing your entire market rather than just one campaign.

Where’s the market in your marketing?

2.    Your marketing’s wearing a monocle

You may have heard of the monocle. It’s a very old fashioned form of eye wear, only really seen now on costume dramas set in the eighteenth century. Funny how out of date things old fashioned ways of targeting your ideal prospects, like sticking to the same old marketing channels instead of exploring new and more effective content marketing options  “because that’s how we’ve always done it”. Isn’t it time to drop the monocle?

3.    You battle for new prospects like a prize fighter

Felt like you’ve gone two rounds in the ring after you’ve gained a new prospect? That’s even before you’ve started converting them into a customer. If  searching for sales leads is a four letter word, it’s probably time to look at content marketing approaches that actually bring the prospects to you.

Read more in 'What Is Content Marketing? Your How-To Guide'. Click here to download it now!

Guest Post: Sookie Shuen is the community manager at Tomorrow People, a leading UK inbound marketing consultancy. She provides free advice and updates based on her experience of helping businesses based around the Zoober Inbound Marketing philosophy. You can also find her on Google+ and Twitter.