Free Burger Alert
Zoober Digital Training and Tomorrow People, in partnership with NTI Birmingham (Birmingham City University), invite you to our Summer Barbeque. This marketing technology event will celebrate the launch of Zoober Digital Training on the eve of the Olympics. There will be plenty of opportunities to network with key digital influencers in the Birmingham area and find out about the latest developments in the city’s creative sector.
Be sure to follow us on Twitter via #OlympicsBBQ.
- Date: Friday, 27 July
- Time: 4pm onwards
- Venue: The Old Crown Pub, 188 High Street,
Deritend, Birmingham, B12 0LD (near to the Custard Factory)
- Tel: 0121 771 0315
Did we mention that there will be free food and drink?
There will be plenty of discussion around the main changes that have occurred in digital marketing and, through the use of specific training and skills, how organisations can capitalise on these changes driving knowledge, growth and competitive advantage.
With the speed of change within the marketing domain, where new technologies, social media platforms and jargon words are popping up every day, the digital media-sphere can be a very confusing place to business owners and marketing professionals.
Many businesses are struggling to keep pace with technological change, characterised by fragmented online marketing efforts and a lack of investment in staff development. The result is a shortfall in search, analytics, social media and inbound marketing skills.
Although the problem is a national one, the shortfall in digital, online or ‘inbound’ marketing skills is particularly acute in the West Midlands. Midlands based firms are quickly falling behind their counterparts in London and Manchester - where digital-savvy businesses are thriving and marketing professionals are learning new skills. At this time business leaders are calling for the government to support the region by fostering entrepreneurism and modern apprenticeships.
Guest Post: Sookie Shuen is the community manager at Tomorrow People, a leading UK inbound marketing consultancy. She provides free advice and updates based on her experience of helping businesses based around the Zoober Inbound Marketing philosophy. You can also find her on Google+ and Twitter.