Contact customers via their choice of channel

Blog post   •   May 19, 2016 09:26 BST

Reasons to choose output management software- Reason 1

Today’s consumers expect to be contacted via their choice of communication channel. Due to the advancement of digital technology, the communication spectrum now consists of everything from post, fax, telephone, email, social media, web-link and SMS, and businesses must be prepared to utilise every one of them.

Of course, a customer’s preference may change depending on the subject matter or even time of day so firms need to be agile enough to respond in the relevant manner. For example, a customer may receive a statement in the morning post but then send an email containing a query that afternoon.

With the now imperative need to be able to communicate with customers across multiple channels, OMS simplifies the implementation and management of multi-channel strategies by automatically distributing documents via each customer's preferred method of contact; resulting in significant benefits for customer satisfaction and loyalty. 

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