Both Gartner and IDC have released figures that show the slump in the PC market but it is not only companies that produce hardware that need to sit up and take notice.
Worldwide, PC sales were down 6.4 % year-on-year with Christmas 2012 registering the first year-on-year decline in more than five years. Yet it is not that consumers are falling out of love with personal computers; they are just altering the nature of the relationship.
Mobile phones, tablets, laptops, PCs -our lives are increasingly crowded with gadgets and it seems that we feel less of a pressing need to replace or upgrade. What is significant is that this range of devices has impacted on our behaviour as consumers as we expect to use any one of them to access electricity bills, bank accounts or retail outlets.
What matters isn’t the device they use but the ease and speed of access.
The pressure is on companies to secure revenue growth but also to retain customers and their ability to innovate will rely on how successfully they handle data flow. Understanding data – how it impacts on systems and how it can create a picture of each customer - means that test data has a clear strategic function.
Testing and development teams need a test data management strategy in place that will allow them to quickly source referentially intact test data for all phases of test cycles and projects. How else can new applications be brought into play? How else can companies keep up with consumers?
After all, not only do I buy my bread and butter from the Co-op but my gas and electricity too, so how can the retailer build on that relationship and make it more likely that I will also use its Travel Services?
I may check out any deal they have to offer via my mobile on the way home from work and make the decision to book a half-term break by the time I leave the train. That is, if the information is ready for me to access them whenever I need it.