What is your respondent’s context and why is that important for your survey results?

Blog post   •   Dec 10, 2013 08:54 GMT

When you want to know more about your customers’ experience of something they bought or experienced, it is important to know where they were at the moment and how it happened. In a customer satisfaction survey, you have two options:

  • You decide what the respondent should refer to.
  • You let the respondent decide what they refer to in their answers.

This is the second post in a series of five, where we give you useful advice about how to improve your daily survey work. In this post, we tell you about things to think about when you evaluate a purchase or an experience. This will make it easier for you to break down the variables and extract more valuable information from your survey results.

The full blog post can be found in the Netigate Community - feel free to comment it or share it to your peers. Enjoy!