"Half the money I spend on advertising is wasted” complained American retail tycoon John Wanamaker. “The trouble is, I don't know which half!" Since Wanamaker’s heyday in the Edwardian era, little has changed. The holy grail for marketers is still proving that their digital marketing strategy is getting results; or at least, that’s the holy grail for their CEOs.
If you’re spending all day tweeting, but you don’t know why - you’re not alone. If you’ve got a blog with no followers - you’re not the first. If you’re spending a bomb on PPC, but you’re not sure where your clicks are coming from - or, indeed, if there’s any benefit from clicks if they’re not turning into sales - then we understand. Working hard in marketing is not the same as creating sales.
If you want to get measurable results from your digital marketing strategy, our free webinar is the perfect starting block. We’ve found that our attendees really sit up when we show them how to measure the success of their online marketing activity in detail, figure out what works and measure return on investment accurately using analytics software and clever techniques. Our approach joins up your social media marketing plan, SEO and blogging into one holistic traffic pipeline which ensures the efforts of your team are combined, working together. And the best thing about our process? Youmeasure your success as you go along, constantly adapting your approach - taking the guesswork out of your marketing spend and your workload.
Best of all, you don’t even have to leave your chair! Our webinar is a big commitment to getting the sales results your business needs - but it only takes 25 minutes.
Guest Post: Sookie Shuen is the community manager at Tomorrow People, a leading UK inbound marketing consultancy. She provides free advice and updates based on her experience of helping businesses based around the Zoober Inbound Marketing philosophy. You can also find her on Google+ and Twitter.