Microsoft Windows Phone 8, also known as Windows Apollo, is nearing its commercial release date. Microsoft presented its new operating system for mobiles at the recent Microsoft Phone Summit. It seems very likely that we shall see the first mobiles with Windows 8 in the shops in October/November this year.
Microsoft’s closest partner among mobile manufacturers, namely Nokia, will blaze the trail with the Nokia Lumia 920 and the slightly simpler Nokia Lumia 820. Nokia, unfortunately, has not provided any further information on when they will release the new phones with Windows 8. This is probably due to the fact that they are dependent on Microsoft sticking to its launch timetable for Windows Phone 8. Microsoft has shown a tendency to miss its release dates previously; the officially announced launch date of 29 October is close enough now so that the expectation is that it will be adhered to in this case.
With the launch of Windows Phone 8 set for 29 October, just 3 days after the launch of Windows 8, Microsoft takes up the struggle in a big way with the giants in the form of Google (Android) and Apple (IOS).
Many experts think that they face an impossible task since the users of Android and iPhone have now got use to these systems and surveys show that they are not so keen to change once they have learned how a system works. Google and, above all, Apple have also done what they can to increase the resistance further to any changeover through getting us to download and purchase apps which will become worthless if we should happen to change the operating system. Apple has done this with Apple Store and not least Itunes.
What is there to suggest that Microsoft has scored a success with Windows Phone 8?
In my opinion, there is quite a lot. Firstly, Microsoft still has a clear lead with those companies having all the Windows Server and Client Installations out in the workplaces; through linking together these platforms it is possible to create positive synergy effects with which neither Apple nor Google are able to compete.
There is also the licensing issue whereby Microsoft simplifies matters for those companies choosing to use Windows on server and client as well as the mobile side. Also smart integrations and the acquisition of services such as Office, Lync and SharePoint can create important competitive advantages for the companies and organisations that already use these services. With Windows Phone 8, Microsoft is hoping to squeeze out even more power for its customers from these services through increased accessibility and new areas of application.
Another advantage, in the slightly longer term, is that once the market has got used to the operating system Windows 8 on the PC it will also feel thoroughly at home with Windows Phone 8. The threshold for changing to Windows Phone will thus become lower...