Blue Badge Style Three Tick Venues List Out Today
Window Stickers and Certificates Delivered by Wheelchair
London, 28 August 2013, Blue Badge Style announces its first list of Three Tick venues on the anniversary of the 2012 Paralympics. Fiona Jarvis, founder of the first app and website guide to a stylish lifestyle for the less-physically-able, is delivering certificates and window stickers by wheelchair to the Blue Badge Style reviewers’ three ticks venues.
39 of the 850 reviewed venues get three Blue Badge Style Ticks, including Skylon, Zetter Town House (where everyone has to sit down), Shoreditch’s Tramshed, Sartoria (one of the first places Blue Badge Style gave three ticks to), Edinburgh Castle and the Royal Festival Hall. The full list of venues can be seen on the Blue Badge Style website. Another 50 venues have 2.5 ticks, which can often mean a steep ramp, a disabled toilet also used as a storage room, or maybe they’re just not quite stylish enough!
Blue Badge Style grades cool venues on accessibility, facilities and style using its tick rating system to give a score out of 5 for each category: 1.Access, 2.Facilities and 3.Style. The scores are then aggregated to a number of Blue Badge Style Ticks from 0.5 to a maximum of 3. Blue Badge Style wants people with limited mobility to know exactly what to expect from each venue and have the confidence to try somewhere new when out and about.
Fiona Jarvis explains “mobility, or the lack of it, doesn’t mean that I’ve lost my sense of style, but I do want to know what to expect before I go into a venue. The Blue Badge Style stickers and certificates means that people with limited mobility and equally importantly, their friends, don’t have to be surprised or embarrassed by a lack of accessibility or facilities at a cool venue. They can see from the window that a cool bar or restaurant has the Blue Badge Style seal of approval.”
She continues, “Style is the overriding premise of Blue Badge Style, along with a positive outlook” says Fiona Jarvis, “as our Paralympians proved last summer, disability need not stop you from enjoying life!”.
Notes to Editors
Photography available on request
About the Stylish Less-Physically-Able Market
The Family Resources Survey (FRS) 2010/11 states that 19% of the UK population suffer from some form of long-term disability (11.5m). There are also an estimated 6 million carers. This does not include temporarily disabled people, their families, friends or unregistered carers. The Blue Badge Style PADs are intended to give venues a competitive edge in the growing market of affluent, less-able individuals, estimated at £1.8bn a year in the UK.
The annual spending power of disabled adults in Britain covered by the DDA is estimated at £80 billion per year – (DRC - Disability in Scotland 2004: Key Facts and Figures – 2005).
33% of people aged 50-64 in Britain have a disability – (Labour Market Trends report, April 2005). 80% of UK wealth is in the hands of people aged over 45 – (Age Profiling: Monitoring the make-up of your workforce", DWP, 2006).
The Blue Badge Style network is estimated to have a potential on line community of 1.5m stylish, cash rich and loyal visitors, spending £1.7Bn per year on restaurants and hotels alone (FRS 2010/11). Some figures put the disability market value at £86Bn in 2012. The disability equipment market is valued at £1.46Bn (DLF/ Plimsoll figs 2008). We estimate 10% of these markets are people who regard themselves as ‘stylish’.
About Blue Badge Style
The unique Blue Badge Style Tick Rating System is designed to encourage venues to provide Equality of Access to Goods & Services for less-able people. The organisation rates out of 5 for each category: 1. Access, 2. Facilities and 3. Style. The scores are then aggregated to a number of Blue Badge Style Ticks from 0.5 to a maximum of 3. Our aim is for ‘as recommended by Blue Badge Style’ to become an aspirational goal for any item, organisation or establishment. BBS is affiliated with the National Register of Access Consultants (NRAC), ensuring the company is up-to-date with changes in legislation and equipment. It also has relationships with relevant Local Authorities and their particular access policies. www.bluebadgestyle.com @bluebadgestyle
Developed in conjunction with UCL Advances and Stuxbot, the Blue Badge Style app is available on:
For more information about Blue Badge Style, please contact PR Savvy:
Kate Warwick / email@example.com / 078 1069 7282
Fiona Jarvis established the Blue Badge Style website in 2007 in an attempt to create a community of like-minded people for whom style and disability are not mutually exclusive. She first realised she might have multiple sclerosis after falling off her high heels in a bar once too often. She has become progressively disabled over a period of 20 years whilst she worked in the City selling multi million pound software systems for the like of SAP. However, Fiona has always refused to compromise on her own style, whether that’s eating in smart restaurants, wearing elegant clothes or going on glamorous holidays. Through all the challenges, Fiona has carried on and not compromised on style. She embodies the BBS Spirit! Just as Coco Chanel said: “Fashion fades; only style remains the same”.
About Blue Badge Style
The Blue Badge Style website and mobile app are currently building a community whose core ethos is 'freedom shared'. However, Blue Badge Style also offers a number of additional services:
Blue Badge Style Tick Rating
The unique BBS Tick Rating System is designed to encourage venues to provide Equality of Access to Goods & Services. We rate out of 5 for each category: 1.Access, 2.Facilities and 3.Style. The scores are then aggregated to a number of BBS Ticks from 0.5 to a maximum of 3. Our aim is for ‘as recommended by Blue Badge Style’ to become an aspirational goal for any item, organisation or establishment.
Whatever you wish to do, be it go to Paris, visit the Tate, stay at a boutique hotel, or check out the latest nightclub, BBS will arrange and advise on the best way to do this.
BBS campaigns highlight where the ‘equal provisions of goods and services are unreasonably deficient’. The intention is to act as an agent for change, altering venues’ mind-set toward accessibility. It needs to be treated as the ‘norm’, rather than something a venue is compelled to do by legislation.
We also campaign for the better design of disability products, which currently look like they are from the Marquis de Sade’s basement!
Pictorial Access Descriptions (PADs)
BBS offers PADs for all hospitality venues. They are social media ready descriptions of the facilities &/or obstacles within a venue. They look at comfort rather than compliance and are as cool as the venue’s website, allowing potential customers to make an informed choices about whether to visit.