Hip Rose - A beloved pattern in new colour settings

Press releases   •   May 20, 2020 10:00 BST

When Boråstapeter launched the Everyday Moments collection in autumn 2019, the Hip Rose pattern in ochre yellow and dark blue was hugely popular. There has since been great demand for the pattern to be produced in new colour settings, which led Boråstapeter to create three new colours this spring. We are now proud to present the wallpaper series, Hip Rose Special Edition.

Boråstapeter launches The Apartment wallpaper collection under its new concept Studio Collection for Spring 2020

Press releases   •   Feb 19, 2020 10:00 GMT

At Boråstapeter we are proud to design wallpapers for all homes. Even for those who dare to be a little different. Within the Studio Collection range, we develop collections where we explore the very idea of what wallpaper is and what it can portray. The Apartment is a modern and stylish tribute to the casual elegance of the 70s and 80s.

Pigment Trend colours 2020 - Conscious Living

Press releases   •   Nov 27, 2019 10:00 GMT

After a decade of cool shades of grey in our homes, we long for a range of earthy colours. They are grounded and natural, helping us to feel good and get in touch with our inner selves. Pigment Trend 2020 – a collection of wonderful, contemporary shades that we have named Conscious Living – is just that.

Newbie - A Wallpaper Fairy tale

Press releases   •   Nov 26, 2019 10:00 GMT

Continuing their successful collaboration, Boråstapeter and KappAhl’s lifestyle brand Newbie will launch a new wallpaper collection in February 2020. Designed for little sweethearts, Boråstapeter’s traditional craftsmanship, together with Newbie’s aesthetic expression, has resulted in a fabulous collection. The launch coincides with Newbie’s 10th anniversary celebrations.

Boråstapeter get a new logo and a new look

Press releases   •   Oct 24, 2019 12:00 BST

For over 110 years, Boråstapeter has been a popular and beloved brand and, as more of the world’s eyes catch sight of Boråstapeter, they have chosen to clarify and update the visual identity. The branding work has been done in collaboration with Gothenburg-based agency Paradigm.

Graceful Stories - A story about comfortable rooms

Press releases   •   Oct 23, 2019 07:00 BST

Soft tones. Warm feelings. A quiet atmosphere that fills the room without anyone saying a single word. It’s the way the walls speak. In silence, they become the background for the life that goes on before and between them. And so it is, that walls set the tone of a room. Dress them with Graceful Stories from Boråstapeter.

Everyday Moments - Timeless and homely for life here and now

Press releases   •   Sep 04, 2019 07:00 BST

Boråstapeter launches the homely and timeless wallpaper collection Everyday Moments with wallpapers for the whole family and every room in the home. The collection offers a rich variety of colours and surfaces – wallpapers where both the design and material stamp their mark on the room.

Boråstapeter launches Marstrand II – Coastal Living

Press releases   •   Apr 10, 2019 07:00 BST

The wallpaper collection Marstrand II – Coastal Living is inspired by the beautiful views and magical light found on Sweden’s coast. The wallpaper has a natural colour range and depicts classic features of life on the coast including lighthouses, knots and classic stripes. The collection will be launched in mid-April.

Linen Second Edition - Timeless wallpaper for tranquil homes

Press releases   •   Jan 23, 2019 07:00 GMT

Boråstapeter launches Linen Second Edition. A collection of single coloured wallpapers with a continuous Linen texture to give rooms a still shimmer and a soft textile feel. Second Edition consists of 36 colour settings and is the sequel to Boråstapeter’s first Linen collection which, since its launch in 2015, adorns tens of thousands of walls worldwide.

Boråstapeter launches Oriental Dreams

Press releases   •   Jan 16, 2019 07:00 GMT

Oriental Dreams is a versatile and exclusive wallpaper collection inspired by the Far East. The collection consists of eleven designs, ranging from delicate looping floral patterns to majestic, shimmering gold medallions. It’s an ideal collection for warm, homely and personal interior styles.

Contacts 3 contacts

  • Press Contact
  • PR & Content Manager Boråstapeter
  • kawerixxn.nwbovmo.yowibskldeanbydeuxr@tiwabgllazviogsiyponza.spnejd
  • +46 704 58 64 47
  • +46 33 23 64 46

About Boråstapeter

With inspiration from our Swedish heritage, we create wallpaper for all homes

Boråstapeter is a well-renowned and admired brand. Our name, the direction of the business and
our factory premises have never changed. But, perhaps most importantly, for over 110 years we have
been faithful to our core vision of creating wallpapers for all homes. Today, just like yesterday, we take inspiration from the nature which surround us, our common roots and that which is currently trending and capture this for the benefit of people's homes, both locally in Sweden and also, to an increasing extent, internationally. We strive for quality in everything we do, from production with minimal effect on the environment, to wallpapers with long-lasting contemporary visual expressions which are both durable and easy to put up.


  • Boråstapeter
  • 504 94 Borås