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In Bloom - Celebrating our love for flowers

Press Release   •   Apr 16, 2018 07:00 BST

Boråstapeter launches In Bloom. Without us even thinking about it, nature has a profound effect on all our lives. All year round we’re reminded of our fundamental need to be connected to the natural world – a need that is perhaps most beautifully expressed through our love for flowers.

Symbolically, flowers have always represented renewal and hope. They are physical proof that after a long cold winter, beauty can bloom again. This is probably why they’re used to celebrate special events in our life. Weddings, graduations, birthdays, anniversaries – all of these days feature flowers in some way.

It’s no surprise then that our floral patterns have always been amongst our most popular – and with In Bloom, we celebrate flowers in all their beauty and diversity. In the collection, you’ll find everything from classic roses and trendy peony motifs to wild flower bouquets.

- From gorgeous and grand to delicate and romantic, these wallpapers bring rich, colourful, natural beauty into your home all year round, says Jenny Hahne Gadd, Designer at Boråstapeter.

In Bloom will be launched in the spring of 2018 and consists of 13 patterns in different colors.

For more information or to sample wallpapers for photo shoots, please contact: Monica Södermalm, press contact Boråstapeter,

Classic, contemporary wallpapers for an inspiring environment

Boråstapeter is Sweden’s by far best-known and best-selling brand of wallcoverings. Each year, we design and produce 5 collections at our plant in Borås before launching them virtually all over the world. Set against a classic, timeless background we continuously develop our brand to satisfy the market’s interest in designs, colours and textures. Boråstapeter is part of the WA WallVision AB Group

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