SuperTrash, the Dutch fashion label, will make its UK debut after acquiring a first store on South Molton Street, marking the beginning of a long-term strategy to significantly increase its store presence in 2012.
SuperTrash, has acquired 55 South Molton Street, formerly occupied by Office, on a ten-year lease. As part of plans to grow its business significantly in the UK, CBRE is retained to act on SuperTrash’s behalf, acquiring prime sites across London over the next 12 months and advising on the retailer’s long-term expansion plans.
The South Molton Street store, which is due to open mid October 2012, is 779 sq ft on the ground floor, and 757 sq ft on the first floor. The concept is minimal with a designer feel and sees the brand progress from a walk-in wardrobe look to a clean design, identical to the recently acquired store on Prince Street, New York.
Located on the North side of the pedestrianised street, just off Oxford Street, SuperTrash will join a number of high-end retailers including Ted Baker, Karen Millen, Sandro, Maje and other high-end high fashion boutiques.
SuperTrash, headed by Dutch entrepreneur Olcay Gulsen, is already one of the biggest names on the Netherland’s high street and is looking to emulate that success in the UK. In 2004 when Gulsen joined SuperTrash, the brand was a small scale boutique, although after taking over in 2009, the brand has grown worldwide and now offers a range of clothing, perfume, lingerie lines, shoes, as well as its own magazine.
Olcay Gulsen said:
“We are very excited to have acquired our first store in London, beginning our store expansion drive in the UK. Our brand has grown rapidly in Europe since launching in 2004 and we are confident that it will see the same success in the UK market as we have in the Netherlands and Belgium.
"The opening of a first London store at South Molton Street is a significant step forward in the brand’s evolution and marks the beginning of a long-term strategy to significantly increase its presence in the UK, with CBRE instructed to find further prime locations in the capital over the next 12 months."
About CBRE Group, Inc.
CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services firm (in terms of 2011 revenue). The Company has approximately 34,000 employees (excluding affiliates), and serves real estate owners, investors and occupiers through more than 300 offices (excluding affiliates) worldwide. CBRE offers strategic advice and execution for property sales and leasing; corporate services; property, facilities and project management; mortgage banking; appraisal and valuation; development services; investment management; and research and consulting. Please visit our website at www.cbre.com.