Steinar Sønsteby, CEO of ATEA says “We started to focus on services as a source of more stable, recurring revenue and we are seeing 19% growth in Services as opposed to product growth which is only at 9%.” Services now represents 22% of Atea’s business and it’s continuing to rise.
And the secret sauce of the
success of the growth of Atea? Dag Fodstad, Managing Director of Atea Group in
Norway says “It’s about investing in a person-to-person approach—account
manager to account manager, management to management—all the way through Atea
and Cisco – and that benefits the customer.”