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Press Releases 4 hits

FRIA PROVES A UK HIT

FRIA PROVES A UK HIT

Press Releases   •   Mar 09, 2011 11:03 GMT

Following the highly popular Swedish food trials during January and February 2011 at John Lewis Foodhalls from Waitrose, Oxford Street and Bluewater, Kent, public demand means that Scandinavian gluten-free market-leader Fria's breads will continue to be sold in both flagship stores.

ROYAL VISIT FOR FRIA TO CELEBRATE THE UK'S GROWING APPETITE FOR NORDIC NOSH

ROYAL VISIT FOR FRIA TO CELEBRATE THE UK'S GROWING APPETITE FOR NORDIC NOSH

Press Releases   •   Feb 21, 2011 14:09 GMT

His Royal Highness Prince Daniel of Sweden, Duke of Västergötland, dropped by John Lewis Foodhalls from Waitrose on London's Oxford Street to sample products from FRIA the award-winning gluten-free bakery. FRIA has arrived in the UK as part of a major Swedish food trial in collaboration with the Swedish Trade Council and Waitrose in response to the UK’s growing appetite for Scandinavian food.

SWEDISH READY MEALS ARE A SUCCESS IN LONDON AND KENT

SWEDISH READY MEALS ARE A SUCCESS IN LONDON AND KENT

Press Releases   •   Jan 31, 2011 20:27 GMT

Meatballs, Cured Salmon, Cabbage Pudding and Lingonberries. Swedish ready meals from Pure Scandinavian are now on trial for their third week in London and Kent, and the results are exceeding all expectations!

FRIA, Sweden's favourite gluten-free bread arrives in the UK

FRIA, Sweden's favourite gluten-free bread arrives in the UK

Press Releases   •   Jan 11, 2011 13:35 GMT

Fria is the Scandinavian market-leader in gluten-free bread. From January 2011 the UK will be able to enjoy Fria’s delicious award-winning products in selected John Lewis foodhalls from Waitrose. Once you try Fria, you’ll realise what you’ve been missing from other gluten-free breads!