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Supreme is a Natural Winner at Superzoo

Press Release   •   Aug 09, 2017 16:43 BST

Supreme's Managing Director Chris Childs and Marketing Manager Claire Hamblion receive the award

Supreme Petfoods has scooped another award – this time at the prestigious Superzoo event which took place in Las Vegas at the end of July. The New Product Showcase award is voted for by delegates and Supreme is a winner in the small pets category with its Selective Naturals range of treats.

Marketing Manager Claire Hamblion says the award reflects increased brand recognition in the North American market, “Retailers appreciate that we make healthy foods that are good for pets and that also reflect what owners want to feed.”

Since the UK launch, Selective Naturals have exceeded sales forecasts several times over. A recent survey carried out by Supreme found that 97% of small pet owners want to feed natural, so the product is very much in line with current trends.

As well as natural credentials, the treats range provides variety by offering different tastes, textures, scents and shapes across the four choices of treat. Being able to hand-feed a treat is an important part of the feeding experience: the new treats are chunky enough to be easily handled by pet owners’ fingers and tiny paws alike and light enough to be carried to the perfect location by dainty diners.

Claire says owners of small pets find treat feeding greatly contributes to bonding and is an especially rewarding aspect of pet ownership.

With attractive packaging that stands out on shelf, Selective Naturals make an appealing choice for retailers too, being simple to stock and recommend as they are suitable for all herbivores, including rabbits, guinea pigs, chinchillas and degus.

For further information visit Supreme Petfoods at

About Supreme Petfoods

Supreme Petfoods was the first company to make species specific small animal diets that reflected their unique nutritional requirements. As well as offering the biggest range of species specific foods, Supreme also manufactures all its herbivore diets in dedicated vegetarian facilities. Only ingredients of the highest quality are sourced for use in the Supreme range of foods and the recipes are developed to be palatable without the use of added sugar. Supreme recipes are all manufactured to a fixed formula to minimise the risk of gastric upset and while the company produces diets containing the highest fibre levels of any rabbit food, hay is always recommended as an additional food source to promote dental wear, provide environmental enrichment, foraging and nesting opportunities. Find out more about Supreme at or visit the company Facebook site. (

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