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Vital Pet Products says Exeter depot is benefiting from new investment

Press Release   •   Aug 23, 2017 12:26 BST

Operations Manager, Des Corfield

Following on from acquisition of Vital Pet Products by the Subura Group, the company has announced that the Exeter (North Tawton) depot is benefiting from new investment. Director Sunny Sharma says the company’s ultimate aim is to be much more than a wholesaler to the pet trade and the changes that have been made in the first few months have helped secure the future of the business.

Having been in business for 35 years Vital is a well-known name in the area and supplies pet shops, aquatic centres, kennels and catteries. As part of the streamlining process, a regional site in Salisbury has been consolidated with Exeter, making it Vital’s National Delivery Centre.

Improvements have been made to the infrastructure and operational processes to allow direct supply across a wider network of retailers. This means faster and more efficient processing of orders, especially for those previously served by other regional centres. New Operations Manager in Exeter, Des Corfield, will lead and champion operational excellence at Exeter, while regional teams will provide dedicated contact points and business support to customers in the area.

Sunny says that the company is looking to attract new talent, particularly drivers and in warehouse operations, “There will be opportunities within the new organisation and we appreciate that drivers in particular are an important contact point between the customer and our business. We’ll therefore be giving them the tools to deliver a first class service and special promotional offers that will allow them to earn bonuses. In the warehouse, there have been significant improvements already which make the depot a better place to work. By recruiting great people, we’ll make our business stronger and that’s good news for us and also for the local community.”

For information about vacancies and joining the Vital team email Retailers interested in working with Vital can find out more at or telephone 01837 883000.

Press Contact: Susan McKay, Companion Consultancy,

Tel.: 01284 388702, 07887 515870

About Vital Pet Products

Vital Pet Products have over 35 years’ experience of wholesaling to the independent specialist pet and aquatic trade. In February 2017, Vital was acquired by the Subura Group.

The company’s dedicated fleet services a national delivery network using some of the latest technology to drive operational efficiency. Top brand products, often sourced through exclusive deals, are made available to the trade, with a focus on value and quality.

Vital’s expert knowledge of the pet sector and operational efficiency ensures that it is best placed to work in partnership with suppliers and independent retailers to drive sales growth. People who work at Vital are empowered to make the decisions that drive value for customers and are rewarded for developing innovative solutions.

To find out more about Vital, visit or telephone 01837 883000.

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