London, Leeds and Glasgow have been specially chosen as the three locations across the UK to be refurbished with a new tropical décor.
Costa will bring summer to the three locations with full sized window, floor, wall and table vinyl’s printed with tropical prints and flamingos. Hot pink neon signs will light up the store, while brightly patterned coasters and cushions and plants will adorn the interior.
The flagship stores will have a selfie zones where customers can pose in a Miami themed setting complete with sun loungers, fake grass and flamingos. Customers could be in with the chance of winning Seriously Summer in-store pieces if they tag their selfie with #seriouslysummerselfie.
For a stylish new look, all Costa Baristas this summer will wear t-shirts specially designed by entertainment fashion website Refinery 29 as part of an ongoing partnership.
Caroline Harris, UK&I Marketing Director at Costa said, “We wanted to give select Costa stores a complete revamp to celebrate the start of summer and create an engaging environment for customers to enjoy our new summer menu. We hope the fresh look will encourage customers to see Costa as a seriously summer destination”.
The new Seriously Summer store is unveiled today as Costa’s Summer food and drink ranges go on sale in Costa stores across the UK. The new menu includes Costa’s news SuperDay Smoothies and Rainbow Salad Wraps.
The following three Seriously Summer stores will keep their fun and lively looks until June 27th:
4 Great Portland Street, London, W1W 8QJ
133 Briggate, Leeds, LS1 6BR
205 Sauchiehall Street, Glasgow, G2 3EX
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Founded in London by Italian brothers Sergio and Bruno Costa in 1971, our quality coffee was the premium choice for boutique hotels and restaurants across the city. Today we continue to roast the original Mocha Italia recipe in Old Paradise Street, London with our 100% Rainforest Alliance certified coffee remaining at the core of our quality coffee credentials.
With over 2,000 coffee shops in the UK and more than 1,240 in 31 overseas markets, we are the fastest growing coffee shop business in the UK. We’re proud to be the UK’s favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland" by Allegra Strategies for six years running (2010, 2011, 2012, 2013, 2014 & December 2015).
Our people are the heart of our business and we employ over 30,000 people worldwide, with a target of 5,000 new jobs in the UK by 2020. Last year, we increased Barista pay by c.10%. Our Pay for progression model was introduced in October 2015, and our training rate of £7.20 was launched well ahead of National Living Wage.
As a popular, mainstream food and beverage brand, we can make a positive contribution towards customer health and wellbeing by investing in safe sourcing, new product development and consumer education. Health and wellbeing remains a strategic business focus area and we will continue to evolve our product offer over the coming years. We are working to reduce added sugar in our drinks by 25% by 2020 and will reduce salt in our sandwich range by a further 5% by 2017.
We care about the communities we operate in with our store teams volunteering over 10,000 hours of their time to lend support to over 900 local community projects.
Looking after coffee growers is extremely important to us, which is why we established The Costa Foundation, a registered charity with the aim to relieve poverty, advance education and the health and environment of coffee-growing communities around the world. So far, The Costa Foundation has funded the building of 53 schools and improved the social and economic welfare of coffee-growing communities.