Costa Coffee, the UK’s fastest growing coffee shop business and the second largest coffee shop operator in the world, is set to launch in Canada. Costa launches in partnership with Shell, which will see 150 Costa Express self-serve coffee bars rolled out in Shell gas stations in Toronto, Alberta and Vancouver, with potential for a further 550 sites nationwide by 2020.
Costa Coffee is the UK’s favourite coffee shop chain with over 2,000 coffee shops in the UK and more than 1,180 stores across 30 international markets. Costa Express is an established part of the Costa Coffee product mix having enjoyed significant international growth, expanding from 877 machines in 2011 to over 5,000today across the U.K. and 9 international markets.
Murray McGowan, Costa Express Managing Director, comments: “We are delighted to extend our global presence with our launch in Canada, a dynamic, desirable and thriving country with an established coffee culture. The scale of Shell in Canada, as well as our well established multi-market partnership gave us the ideal platform from which to roll out our brand. Through our partnership with Shell and our world-leading proposition, we will transform Canadian customer perception about the quality of on-the-go coffee available in forecourts, just as we did in the UK, increasing the appeal of Shell sites to their customers and giving customers more reasons to visit more often.”
Murray McGowan, adds: “The success of Costa Express is down to being able to provide customers with quality coffee when they need it most, in locations that they were previously unable to find it. We have always been confident that combining our superior technology with the same quality freshly-ground coffee and fresh milk found on the high-street through Costa, we would be able to deliver an unbeatable customer experience. Customer feedback from our initial trials in Vancouver was really positive and we’re excited about growing the brand within Canada”.
Costa Express self-serve coffee bars expertly marry Costa’s signature Mocha Italia blend, freshly ground for every cup, and fresh milk with the ease, speed, and efficiency offered by industry leading-technology to deliver premium coffee shop quality to busy customers on-the-move.
Sydney Kimball, Shell Vice President Fuels Sales & Marketing North America, said: “We’re excited to be the first to market and lead the introduction of Costa Express Coffee into Canada. Costa is a valuable business partner and we look forward to extending our relationship further in response to our customers’ needs. In Canada, we aim to provide our customers with a great experience when they visit our locations and deliver the Best On-The-Go Food and Coffee offers to meet their needs. We aim to provide the best service and quality fuels and we are now thrilled to offer our customers the best On-The-Go food and coffee options.”
Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa is the UK’s favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland" by Allegra Strategies for six years running (2010, 2011, 2012, 2013, 2014 & December 2015).
With over 2,000 coffee shops in the UK and more than 1,880 shops in 30 overseas markets, Costa has diversified into both the at-home and gourmet self-serve markets. There are now more than 4,275 Costa Express self-serve machines in the UK.
Costa is committed to looking after coffee-growers. That's why we've established The Costa Foundation, a registered charity. The Costa Foundation's aims are to relieve poverty, advance education and the health and environment of coffee-growing communities around the world. So far, The Costa Foundation has funded the building of 46 schools and improved the social and economic welfare of coffee-growing communities.