Costa Express has today announced it will be a sponsor of the UK’s top ranked pro-cycling team, Rapha Condor Sharp, during the forthcoming Tour of Britain taking place from 9th to 16th September 2012.
The sponsorship is the first by Costa in the UK and for the Whitbread owned brand it rekindles a relationship with Condor that first appeared in 1960s with the successful Condor Mackeson team.
It is an exciting time for Costa Express to get involved with the Rapha Condor Sharp as the team have embarked on a new adventure, by switching its focus to develop young talent, as it continues to support the growing UK racing scene.
The success of the new development focus was highlighted at the Great Britain National Road Race Championships when new recruit Mike Cumming performed exceptionally to win the Under 23 title. The team also includes Olympic champion Ed Clancy who won a gold and bronze medals at London 2012.
The sponsorship will see the Costa Express logo appearing on the team clothing and on their bikes during the Tour of Britain. Costa Express will also be available during the Tour at the VIP Breakfasts and at the Finish to refuel cyclists and fans. With over 1,500 self-serve coffee bars across the UK, Costa Express is bringing real Costa coffee to the on the go consumer.
Caroline Harris, Marketing Director of Costa Enterprises said:
“Cyclists love their coffee so it’s a natural fit for Costa Express as we grow around the UK and are providing more and more consumers with the chance to grab a great coffee on the go. We are very excited about the relationship, particularly at a time when cycling is becoming so popular in the UK.”
Grant Young, owner of Condor said:
“It’s amazing that my father, Monty, who founded Condor in 1948, had a relationship with Whitbread via Mackeson in the sixties and now, over 50 years later, we are teaming up with one of their most exciting new businesses, Costa Express.”
Rapha Chief Executive Simon Mottram commented:
“The team remains committed to nurturing UK racing talent by offering them top flight racing, expert management and coaching and the best bikes, kit and equipment on the UK racing scene. We are delighted Costa Express are on board for the Tour of Britain, supporting the development of younger riders and future Tour de France winners.”