Press release -
COSTA TRIALS ‘FRESH’ BRAND PARTNERSHIP WITH CHOP’D
Today the nation’s favourite coffee shop brand Costa has launched a trial partnership with London salad brand Chop’d to offer fresh salads across select Costa stores in London.
The partnership is the first time Costa has collaborated with another food or drink brand. Working with London based Chop’d, a company that is committed to great quality, Costa is now offering healthy, fresh food to compliment it’s handcrafted barista coffee and provide real choice for its customers.
Carol Welch, Group Brand & Innovation Director at Costa said, “At Costa, our customers define the focus of our innovation, and having listened to their feedback, I’m delighted to partner with Chop’d in this trial. As the handcrafted fresh food company Chop’d is a great fit with our handcrafted coffee. As brands, we both originate from London, which means we share a passion and expertise for offering irresistible coffee alongside freshly prepared, delicious food, aiming to delight our customers day in, day out.”
Chop’d salads was founded in 2004 and currently has 12 stores in London. The trial will initially see the Chop’d Jerk Chicken, Tuna Niçoise, Feta & Lentil, Parma Ham & Mozzarella and Falafel & Houmous salads appear across six Costa stores in central London.
Eddie Holmes, Managing Director of Chop'd said, “We are delighted to have been handpicked by Costa to be their salad partner. It really is a great fit due to our joint passion for using the best ingredients, delighting our customers and of course both being born and bred in London.
To think that our food will be tasted by a far wider audience really excites us and helps us on our mission to offer the best salads, soups and stews the UK has ever tasted.”
The new Chop’d salads prices start from £4.50 and will be available on trial in the following stores from Thursday 9th July until Wednesday 30th September:
1.Cabot Place
2.Costa To Go Holborn
3.Costa To Go Moorgate
4.Costa St. James
5.Costa Eldon St
6.Costa Great Marlborough Street
ENDS
Topics
- Lifestyle
Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa is the UK’s favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland" by Allegra Strategies for five years running (2010, 2011, 2012, 2013 & November 2014).
With over 1,968 coffee shops in the UK and more than 1,157 shops in 29 overseas markets, Costa has diversified into both the at-home and gourmet self-serve markets. There are now more than 4,086 Costa Express self-serve machines.
In the UK Costa employs over 15,000 people and creates around 1,500 jobs each year.
Costa is committed to looking after coffee-growers. That's why we've established The Costa Foundation, a registered charity. The Costa Foundation's aims are to relieve poverty, advance education and the health and environment of coffee-growing communities around the world. So far, The Costa Foundation has funded the building of 46 schools and improved the social and economic welfare of coffee-growing communities.
