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Media Update 11 July 2019

News   •   Jul 11, 2019 14:00 BST

Competing in the Action Camera Market with a Unique Design

In less than four years, DJI has evolved from a drone company into a brand that provides everyday tools for various filmmakers around the world, including adventurers, businesses, and even families.

In 2015, we announced the release of Osmo, introducing the iconic design that the handheld gimbal market maintains to this day. In 2016, we announced Osmo Mobile, a product that helped consumers better understand gimbal technology. Just last year, we managed to miniaturise gimbal technology even further with Osmo Pocket.

The most recent addition to our handheld Osmo camera range, Osmo Action is DJI’s first action camera. It has been creating quite a splash in the market since its release, touting dual screens, RockSteady stabilisation, and a durable form factor.

We sat down with C.T., our Tokyo-based designer for Osmo Action, to learn more about this new product.

The full interview is available on DJI's blog, ViewPoints, to share with your readers.

What It's Like to Run a Drone Program for UK Police Operations

According to an independent study from HMICFRS (Her Majesty’s Inspectorate of Constabulary and Fire & Rescue Services) conducted in March 2017, over 65% of UK police forces ‘had either purchased at least one drone or had ready access to one.’ However, with the ever increasing number of media reports involving police using drones, this number is sure to have increased.

Just one of the forces benefiting from drone technology is Devon & Cornwall Police and Dorset Police who have formed a Strategic Alliance. We caught up with their Senior Drone Pilot, PC Tom Shainberg to tell us more about their use of drones within the AllianceDrone Team.

The full interview is available on our Enterprise website, to share with your readers.

DJI Challenges Accuracy & Balance of BBC Drone Report

On July 1st, 2019, the BBC broadcast a program that was cited to ‘...investigate the scale of the threat drones pose to our airports and skies.’

DJI, and many in the drone industry, believe that this program was heavily biased and fell very short of the BBC’s remit to inform, and educate viewers in an impartial and accurate manner.

This issue was addressed in an open-letter to the BBC which can be read here and used to create a healthy discussion with your readers.

NASA Shuttles Captured with a Hasselblad 500 EL/M

John A. Chakeres began documenting the NASA space shuttle fleet over thirty years ago with the launch of the first Space Shuttle Columbia in 1981 using Hasselblad 500 EL/M cameras. A five-year undertaking that went on hiatus after witnessing the Challenger accident in 1986, John set the project aside and the negatives were kept in storage and never printed until recently. Building his own remote trigger device to capture the images closer up, John’s majestic space shuttle film “portraits” give the viewer a front-row seat to some of the most historic moments in history.

These historical photos can be shared with your readers by directing them to the Hasselblad official website.

If you would like any further information please contact: Ida.Gustafsson@hasselblad.com

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