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​Dreams Data Reveals that Estimated 8 Million UK Beds May Be Well Past Their ‘Snooze By’ Date

Press Release   •   Aug 13, 2015 13:54 BST

Worn out mattresses to blame for our exhausted nation.

  • 1 in 4 people feel they are not getting enough sleep and only 12% say they always wake up feeling refreshed.
  • 28% of people sleeping on worn-out mattresses that are over eight years old.

10 August 2015

Britain is facing a productivity crisis due to the effect of ageing mattresses, according to bed retailer Dreams.

The retailer is calling for an industry-wide set of guidelines for the lifespan of mattresses and is advocating the introduction of a mandatory ‘snooze-by’ date to bring the products in line with many other consumer products.

Dreams is proposing an eight-year lifespan for mattresses, based on several sets of guidelines from scientists and industry associations. A new ‘replace every eight’ initiative that starts in all Dreams stores from today will provide consumers with an optional ‘snooze by’ or ‘rest before’ date on all mattresses that it supplies. The initiative is being supported by a national advertising campaign.

National polling to support the launch of the new initiative paints a picture of a Britain in which broken sleeping patterns are having a potential disruptive effect on productivity and quality of life[1]. A quarter of us feel we are not getting enough sleep, and nearly two in five find themselves waking up twice or more during the night due to pain or discomfort according to national Omnibus research.

Lisa Bond, marketing director at Dreams, said, “Sleep experts advise that you should get around eight hours of sleep every night, but the longer you keep the same mattress, the less comfortable and less supportive it becomes. We recommend you replace your mattress every eight years before it reaches its snooze-by date.”

Despite the recommendations of sleep experts, the Dreams survey found that one in ten UK adults only has six hours of sleep a night, and one in twenty struggle to even get five hours of sleep.

The survey of 2,000 people across the country found that 28 per cent of people have had the same mattress for more than eight years while five per cent of people have kept their mattress for fifteen years. The data even indicated that up to 30,000 people in the UK may have a mattress which is over forty years old[2].

Sleeping on the same mattress for too long can affect how well you sleep and should be replaced every eight years in order to ensure a great night’s sleep.

Five per cent of people reported that they had kept the same duvet for more than ten years, and nearly fifteen per cent had pillows which were over five years old. Regularly replacing your bedding is recommended to reduce house dust mites.

Failure to get a great night’s sleep is creating a country addicted to the snooze button, with one in five of us hitting ‘snooze’ more than once a day, trying to sneak in a few extra minutes of sleep. Younger people were most reliant on the snooze button, with seventy per cent hitting it at least twice every morning.

Lisa Bond, marketing director at Dreams, added, “Hitting snooze can be tempting some times, but our reliance on that little button illustrates how many of us don’t wake up feeling as refreshed as we should.”

The survey also gave a glimpse of what the nation gets up to in bed. Reading was the most popular activity before sleep, followed by watching TV. Eleven per cent of people between the ages of 18-24 enjoyed gaming in bed, while seven per cent listened to music. Checking social media was most popular among people aged 25-34, with nearly a third using their smart phones in bed.

-ENDS-

Notes to editors

For further information, high resolution images or products for review or photo shoots, please contact:

James Horne

Email jhorne@houstonpr.co.uk

Tel: 020 3701 7665

Mobile: 07775 615 476

Dreams newsroom: www.dreams.co.uk/newsroom

About Dreams

For 30 years, Dreams has been passionate about providing the perfect night’s sleep. As the UK’s leading bed specialist, the company is committed to providing the highest standard of expert customer service and advice, and offers an extensive selection of high quality products including mattresses, bed frames, divans, bedroom furniture and soft furnishings, sixty percent of which are hand-crafted in the UK at the Dreams Bed Factory. Founded in 1985, and owned by Sun European Partners since March 2013, Dreams has more than 160 retail stores and a transactional web site at www.dreams.co.uk. Its head office – known as ‘Bedquarters’ – is located in High Wycombe, Buckinghamshire. Dreams – Because your sleep matters

[1] UK representative poll of 2,000 adults by OnePoll on behalf of Dreams, July 2015

[2] Based on 0.26% of respondents aged over 55. 

For 30 years, Dreams has been passionate about providing the perfect night’s sleep. A leading bed specialist, the company is committed to providing the highest standard of expert customer service and advice, and offers an extensive selection of high quality products including mattresses, bed frames, divans, bedroom furniture and soft furnishings, many of which are hand-crafted in the UK at the Dreams Bed Factory. Founded in 1985, and owned by Sun European Partners since March 2013, Dreams has more than 160 retail stores and a transactional web site at www.dreams.co.uk. Its head office – known as ‘Bedquarters’ – is located in High Wycombe, Buckinghamshire.

Dreams – Because your sleep matters

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