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Get A (Spare) Room – Nighttime Niggles Drive Brits To Sleep Separately More Often Than Together

Press release   •   Mar 11, 2020 15:24 GMT

GET A (SPARE) ROOM: NIGHTTIME NIGGLES DRIVE BRITS TO SLEEP SEPARATELY MORE OFTEN THAN TOGETHER

  • 38% of Brits find their partners snoring to be their biggest pet peeve when sharing a bed
  • Half of Brits (49%) sleep in a different room from their partner four or more nights a week
  • Eight in ten (79%) find their sleep quality improves when sleeping in a different room to their partner

Sleep on this: snoring (38%), fidgeting (26%) and stealing the duvet (25%) are revealed as the most irritating qualities in bedroom partners, a new study from Dreams, the UK’s most recommended bed retailer, reveals today.

The survey of over 2,000 Brits* goes under the sheets to uncover the sleeping habits of the nation’s couples, revealing that women are more sensitive to nocturnal noises, with nearly twice as many women (46%) considering snoring to be their biggest frustration when sharing a bed, compared to 24% of men.

Top 5 pet peeves keeping Brits awake when sharing a bed with a partner:

1. Hearing their snoring (38%)

2. Partners fidgeting (26%)

3. The amount of duvet their partner requires (25%)

4. Hearing their breathing (15%)

5. Leg and/or foot contact (13%)

With 65% of us admitting to suffering from disrupted sleep when sharing a bed with a partner, it’s perhaps no surprise that many of us are cutting our losses and now spending an average of four nights sleeping in different rooms. Of those, four in five (79%) admit to a sounder night’s sleep as a result.

When it comes to sleeping separately, being able to spread out is a dream come true for nearly one in five Brits (39%), and for the duvet dominators, 34% of the nation enjoy having full control of the quilt.

Despite the rise in separate sleeping, if given the choice, the majority of Brits find it comforting and prefer to nod off in bed with their partner. Nearly a third (27%) claim that light spooning puts them at ease, a quarter (26%) enjoy some form of foot / leg contact and hugging, or back to back contact helps 23% of us drift off soundly.

From being attached at the hip to needing our own space, it seems as we age, we distance ourselves from body contact as nearly half (49%) of 18-20-year-olds crave close body contact with their partner, in a hug or tangled together position, to guarantee a good night’s slumber, compared to only 19% of 35 - 40-year-olds.

Those that struggle sharing a bed are not adverse to taking matters into their own hands to achieve a better night’s sleep together, with 1 in 3 (37%) Brits buying new pillows, 30% buying a new mattress, 22% buying a new duvet and 21% mirroring their partner’s sleeping routine to ensure they have the dreamiest sleep together.

Dr Pixie McKenna, Dreams Sleep Expert comments: “Everyone’s sleeping patterns are individual to them, so it’s actually not surprising that we’re often out of sorts with our partners when it comes to sharing a bed. From preferred sides, to snoring, sleep talking and duvet stealers, there are several reasons why sharing a bed with a partner can have a negative impact on our sleep, but this doesn’t necessary reflect the quality of your relationship. To wake up next to your loved one on a daily basis, it’s helpful to understand each other’s regimes and make sure your room is a comfortable space, starting with the

right mattress and pillows.”

Dr Pixie McKenna continues: “Around three in four (71%) Brits agree that their sleep quality would improve with their partner if they found the right mattress to suit them both. Luckily the Sleepmatch technology available in all Dreams stores uses scientifically proven measurements and a thousand calculations to guarantee to find you the perfect mattress. Nearly one quarter (23%) of Brits have experienced a relationship breakup because of different sleeping habits – don’t let yours fall victim and instead, take time to understand what works for you both to get a good night’s rest!”

-ENDS-

For further information please contact:

M&C Saatchi Public Relations – DreamsPR@mcsaatchi.com

*An online survey was conducted by Atomik Research among 2,003 respondents from the UK all between the ages of 18-40 and all in a relationship (or engaged, married, or in a civil union).

About Dreams

Established in 1985, Dreams is the UK’s number one specialist bed retailer.

Headquartered at ‘Bedquarters’ in High Wycombe, and with over 2,000 employees across the UK, Dreams sells 11,500 mattresses, bases and headboards per week to customers nationwide through its store network of over 200sites and online.

Dreams is a proud British business, committed to continue making its products in this country, as it does now at the Dreams Bed Factory in Oldbury. At the factory, Dreams manufactures over 275,000 mattresses a year and over 190,000 beds. These products are then distributed via eleven dedicated delivery services to customers anywhere in the country via a fleet of over 140 Dreams delivery vans.

About Sleepmatch:

Developed through decades of testing and research into the correct support and pressure-relieving surfaces for all body types, Dreams’ pioneering Sleepmatch technology is the only patented diagnostics system to be backed by science.

The system uses findings from research conducted by a world-renowned research institute and doctors from a leading US university to match customers to their ‘best fit’ mattress.

Available in all Dreams stores, the Sleepmatch technology records 18 statistical measurements from customers, including their height, weight, shoulder width, and preferred sleeping position, as they lie down on the Sleepmatch testing mattress. This then creates a Personal Sleep Profile, which a Dreams in store colleague will use to guide the customer to their ideal mattress.

About Dreams:

Established in 1985, Dreams is the UK’s number one specialist bed retailer.

Headquartered at ‘Bedquarters’ in High Wycombe, and with 1,850 employees across the UK, Dreams sells 10,000 mattresses, bases and headboards per week to customers nationwide through its store network of 190 sites and online.

Dreams is a proud British business, committed to continue making its products in this country, as it does now at the Dreams Bed Factory in Oldbury. At the factory, Dreams manufactures over 200,000 mattresses a year and over 160,000 beds. These products are then distributed via nine dedicated delivery service to customers anywhere in the country via a fleet of over 100 Dreams delivery vans.

Dreams recently launched Hyde & Sleep, the new British ‘bed in a box’ brand

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