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Team GB Confirms Partnership With Dreams

Press release   •   Feb 13, 2019 10:30 GMT

Double Olympic gold medal winning rowers Helen Glover and Alex Gregory

Team GB and Dreams have today confirmed their partnership, which will see the UK’s leading bed retailer become the official sleep partner for Team GB up to and including the Tokyo 2020 Olympic Games.

With the Games under 20 months away Dreams and Team GB will work closely together to further prepare for Tokyo 2020, specifically looking to help the athletes sleep, rest and recuperate.

Double Olympic gold medal winning rowers Helen Glover and Alex Gregory visited Dreams HQ, Bedquarters, to help launch the partnership. The London and Rio champions met with Dreams employees and discovered more about the partnership and how the Dreams team can help with athletes sleeping needs.

Sleep is an integral part of the athlete’s performance and as part of the deal Team GB will receive products and sleep advice to support their efforts in Tokyo.

The partnership with Team GB comes at an exciting time with five competitions to deliver prior to Tokyo 2020, including the Minsk 2019 European Games and the Lausanne 2020 Youth Olympic Winter Games.

Team GB and Dreams sights are firmly set on planning for Tokyo 2020, with the first activation of the partnership due to land around 500 days to go in early March.

British Olympic Association CEO, Bill Sweeney, said: “We are very proud and excited to announce that we will be partnering with Dreams, a well-known, respected, and market leading British manufacturing and retail brand.

“Planning for Tokyo 2020 is well underway and to have their support ahead of the Games is key given our reliance upon our commercial partners to fund the support programmes for Team GB athletes.

“The importance of sleep, rest and recuperation is critical to athlete performance and we look forward to combining sport science with the expertise of Dreams to deliver innovative initiatives for the athletes. They will be a great addition to the Team GB family and we are excited to start the partnership.”

Mike Logue, CEO at Dream’s commented: “We’re delighted to become the first ever official sleep partner of Team GB in the run up to and throughout the 2020 Olympic Games in Tokyo.

“We pride ourselves on being a great British brand as we make, sell and also deliver our Dreams beds - setting us apart from the competition and making us the best and most natural fit for the nations most loved sports team.

"As the UK’s most recommended bed retailer, we’ve been helping our customers sleep better for over 35 years and this new and exciting partnership will see us utilise our wealth of knowledge and expertise to aid Team GB athletes rest and recovery, helping them to reach their full potential and be able to perform to the best of their ability.”     

Established in 1985, Dreams is the UK’s number one specialist bed retailer.

Headquartered at ‘Bedquarters’ in High Wycombe, and with 1,950 employees across the UK, Dreams sells 11,500 mattresses, bases and headboards per week to customers nationwide through its store network of 200 sites and online.

Dreams is a proud British business, committed to continue making its products in this country, as it does now at the Dreams Bed Factory in Oldbury. At the factory, Dreams manufactures over 275,000 mattresses a year and over 190,000 beds. These products are then distributed via eleven dedicated delivery service to customers anywhere in the country via a fleet of over 140 Dreams delivery vans.

Dreams also owns Hyde & Sleep, the British ‘bed in a box’ brand.

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