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Get out on your bike in East Staffordshire

Press Release   •   Jul 19, 2013 09:16 BST

East Staffordshire Borough Council will be partnering with British Cycling for a second year to encourage thousands of people to dust off their bikes and get cycling again. East Staffordshire is a great place to cycle, and now there are even more opportunities to get out and about on your bike in the area.

That’s exactly what 11 year old Dylan Morley (pictured) from Rocester, near Uttoxeter did when he won a virtual bike ride competition at the launch of East Staffordshire Sky Ride, held at Uttoxeter Racecourse’s family fun day.

Dylan, pictured, received his prize of an official limited edition 2012 Olympic Race Suit from Councillor Bernard Peters, Deputy Leader for Service Commissioning and Neil Brown, the East Staffordshire Borough Council Sports Development Team Leader at JCB Lakeside, a destination for two Sky Ride Local events this summer. One of the events is taking place on Sunday 21st July at 2:00pm. Why not come along and join the ride on what is forecast to be a lovely Sunday afternoon.

Councillor Bernard Peters, Deputy Leader for Service Commissioning, said: “East
Staffordshire Borough Council has been working closely with British Cycling to provide a range of opportunities for cyclists of all abilities to get involved, enjoy the borough and become more active. This is great opportunity for families to join like minded enthusiasts and share in the bike riding

As a borough we are dedicated to keeping the Olympic and Paralympic legacies going. Huge congratulations to Dylan! He has a limited edition racing suit that only a handful of people will ever get anywhere near owning. Today we have given Dylan this race suit because he is a prize winner. But who knows perhaps one day he will be wearing one and competing for his country.”

Look out for the Sky Ride Local programme which will offer a series of free, fun, guided bike rides around the local area. Guided by friendly British Cycling Ride Leaders along scenic planned routes, they’re a great way to get out and see your local area on two wheels. With different levels, there are
rides for all abilities – whether you’re building your confidence or already comfortable on a bike and looking for a challenge.

To get more women on their bikes, British Cycling’s Breeze network is also coming to East Staffordshire. Breeze is the biggest programme ever to get more women into riding bikes for fun. The aim is to help thousands more women feel confident and comfortable about going on a ride.

If riding with friends is more your thing, check out the social network for cyclists. Social Cycling Groups is the ideal opportunity to take control of your cycling, discover new chances to ride and make some friends along the way. Rides are organised all year round by cyclists across your area.  If you enjoy cycling, then you’ll love this.

To be part of the cycling revolution and book onto a bike ride, visit

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