After having sold the ESSBOX System to more than 70 000 mobile craftsmen, ESSVE is ready to flirt with new target groups. Soon mobile assemblers, blacksmiths, installers and service technicians will have their share of green too – nuts and bolts in the smartest storage solution on the market. In stores in September!
”This doesn’t only mean that we extend the target group for the ESSBOX System”, says Mattias Sebell, Marketing Manager at ESSVE. ”It is just as much for the benefit of our faithful mobile craftsmen. They have asked for additional products in the ESSBOX System, and nuts and bolts in particular. Our new assortment is carefully selected to suit both old and new target groups, and will continuously be extended to meet the needs on the market.”
ESSVE is already one of the largest suppliers of nuts and bolts in Scandinavia. Therefore when the company launches their own brand, the competence regarding assortment and quality is already in place.
ESSVE PICKS UP THE PACE
Later this fall ESSVE launches nails and clips for nail guns in the green case, making more than 80 items in the nail selection a part of the ESSBOX System. At the same time ESSVE introduces nails in a plastic bucket, which is perfect for construction sites that go through large volumes. The bucket has a practical handle, transparent lid, is made of recyclable plastic and has labels with clear mounting instructions.
BOARD BOXES END-OF-LIFE! The launch of the new selection also means that today’s board boxes gradually will leave the shelves and be replaced by the transparent, stackable plastic boxes. Each of the boxes carry ESSVE’s new, clear labels with information that makes it easier for the carpenters to choose the right product. Now they can see the content without having to open the box. ESSVE has minimized the number of technical terms and all the instructions are written in the Scandinavian languages.
ESSVE was established in 1970 and is the market leader in the Nordic region in the area of attachment solutions for the builders- and automotive industries. The products range from tiny screws to powerful fasteners for dam construction. ESSVE also offers reliable tools for wood- and metal work to the builders industry and the branch of industry. ESSVE has 225 employees in nine different countries. ESSVE’s head office is located in Sollentuna, which is a suburb of Stockholm, Sweden, and the central warehouse is located in Ulricehamn, Sweden. Since 2004, ESSVE is a part of the B&B TOOLS-Group. www.essve.se