New app update allows flight bookings on more than 130 airlines and mobile-only hotel deals
21st February, 2013– Expedia.co.uk has announced a significant update to its existing free mobile app to allow UK travellers to instantly research and book flights on more than 130 airlines via a sleek new interface. While this newest update still allows travellers to book from over 140,000 hotel properties, Brits will now also enjoy access to exclusive mobile-only hotel deals of up to 30 per cent off properties worldwide all brought to life with new, crisp destination imagery.
Insights from Expedia data show that mobile app bookings differ from those made on the desktop reflecting more immediate travel needs. Over 60% of people using the mobile app on their phones are booking within 24 hours of their stay, and over 80% opt for a hotel within 10 miles of their current location. As a result, the app default settings are designed around bookings in the next few days. The app also affords travellers the information about the flight and hotel availability (as well as cancellation messaging) that they expect to see when booking on Expedia’s desktop site.
“Ten per cent of Expedia customers are already using a mobile device to make a booking, and this trend will only continue to grow with Juniper research predicting mobile shopping will increase by 50% by 2014. Our job is to make the mobile experience quick and simple for those wanting to make reservations on the go. Our app is not just bringing the desktop experience to mobile, but using the platform to create such an intuitive, simple experience it masks the underlying intelligence behind it.” said Andy Washington, Managing Director of Expedia in the UK and Ireland
“We are a marketplace. People come to us to explore a broad range of flight and hotel booking options. The ability to refine that choice in seconds is increasingly important to help people to quickly find the right travel options for them, wherever they are. With the new update we’re giving travellers everything they need to book whilst on the go in a rich and engaging app designed with mobile at its core.”
The new Expedia.co.uk mobile app features the following improvements:
· Introducing Flights:British travellers can now view, sort and book flights – to domestic and international destinations – on 139 airlines. Flights can be sorted by price, departure time, arrival time or duration. Sorting is a quick and simple process and travellers can checkout easily via a single swipe.
· Rich Hotel Visuals:Upwards of 140,000 hotel properties – and literally millions of hotel rooms worldwide – are accessible via the Expedia app with graphics that illustrate every last room. Rooms can be sorted via popularity, price, deals and ratings.
· Mobile-Only Hotel Deals: Upon launching the app, travellers will see hotel deals available exclusively on their phones. In some cities, rooms are available for up to 30 per cent off when booked via the Expedia app.
The addition of flights builds on the success of the Expedia Hotels App, which launched in April 2011 and has seen around 10 million downloads in 220 countries and territories. Further, research by Forrester shows that 40% of mobile-owning regular travellers in the UK have now researched products on their mobile at least once, while 37% have purchased tickets or made reservations on their mobile in the last 3 months.
“Expedia launched the upgrade to the app in the US at the end of last year and have seen a very positive response so far. We see increasing numbers of customers coming to us through mobile channels but with still just over half of regular travellers in the UK owning a smartphone (according to Forrester) there is still enormous potential for growth in mobile for the travel industry,” said Andy Washington, Managing Director of Expedia in the UK and Ireland.
To see a preview of the app and John Kim, Expedia’s Senior VP of Product discussing the new upgrade visit http://youtu.be/_wgji32QL4U
For more information on Expedia please contact Expedia Press Office on 020 7395 7181 or email@example.com
About Expedia.co.uk Expedia is the world’s leading online travel agent offering access to over 320,000 bookable properties around the world (including boutique hotels as well as major hotel brand names),over 400 airlines along with a wide selection of car hire and destination experiences. By combining choice with specialist tools to help refine these options, Expedia.co.uk helps travellers to find and create the trip that best matches their individual requirements. Now with the award-winning Expedia mobile app you can plan and book flights and hotels on the move. The Expedia app offers helpful tools to manage your trip including: airport terminal maps; hotel check out time and flight status notifications; maps to your hotel and a host of other features. Expedia.co.uk partners with loyalty programme Nectar in the UK enabling its customers to collect 200 Nectar points on flight only, hotel or car hire bookings and 1000 points on package purchases through www.expedia.co.uk. For travel inspiration and tips visit our Facebook page www.facebook.com/expedia.co.uk Expedia.co.uk is part of the Expedia Inc. brand portfolio. The company delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers the opportunity to reach a highly valuable audience of in-market travel consumers through Expedia Media Solutions. Expedia also powers bookings for some of the world’s leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia® Affiliate Network. (NASDAQ: EXPE) For corporate and industry news and views, visit us at www.expediainc.com or follow us on Twitter @expediainc.Trademarks and logos are the property of their respective owners. © 2014 Expedia, Inc. All rights reserved. CST: 2029030-50