The survey revealed scepticism among consumers about package deals, with millions fearing they will be ripped off if they book flight and accommodation together.2
In fact, Expedia.co.uk data estimates that by purchasing flight and hotel together on their website customers can save an average of £139.3 Even bigger discounts can be netted on long-haul breaks, where package savings are even deeper.
The destinations where Expedia.co.uk customers enjoyed the deepest package savings in 2015 were Park City, UT (USA), Cancun & Isla Mujeres (Mexico), Dominican Republic, Antigua & Barbuda and Sydney (Australia) – all witnessing more than £600 in average savings. 4
As one of the world’s leading travel companies, Expedia’s scale and deep relationships with hundreds of thousands of global flight and hotel partners give the company the ability to negotiate discounted, sometimes exclusive, fares. These deals are then offered to its customers when purchasing flight and hotel together as part of a package.
Dynamic packages don’t just offer price advantages, but can also save consumers time. More than a quarter (28 per cent) of holidaymakers say that the internet has made travel booking more, rather than less, stressful due to the overwhelming websites and travel suppliers on offer.
Packages are also reducing the so-called ‘look to book ratio’, which measures the number of sites visited when booking a holiday – a statistic that has exploded in recent years.5
Additionally, purchases of flight and hotel accommodation booked together through Expedia.co.uk are fully covered by the ATOL scheme offering protection for travellers.
Commenting on the findings, Andy Washington, Managing Director of Northern Europe, Brand Expedia said:
“The package holiday revolutionised travel when it first arrived 50 years ago, but the concept was based on travel agents giving you a prescribed flight and hotel for your trip. Today’s traveller expects to have control and make decisions independently, and through Expedia’s dynamic package technology, customers can find huge savings by purchasing flight and hotel together - yet still have the power of choice and the ability to customise their trip like never before.”
For more information, contact:
Expedia press office
020 3668 6910
Research was conducted by PCP Market Research Consultants on behalf of Expedia, questioning 2000 UK adults with results weighted to be nationally representative. The survey ran in December 2015
1.58% of those surveyed used the internet or an online travel agent to book a holiday in the last 12 months. This equates to 27,514,998 adults (based on the total UK adult population of 47,358,000). Of these, 70% DIDN’T book a package = 19,260,498 people (based on the total UK adult population of 47,358,000). Expedia calculates that the average saving from booking a package in the UK = £139 (see point 3 below). Therefore, the saving missed out on is (19,260,498 x 139) = £2,677,209,205 (£2.6 billion)
2.Of ALL those who had booked a holiday in the past 12 months, 13% said that they ‘wouldn’t book a package as they are a rip-off’. This equates to 4.4 million people (9.5% of the total UK population)
3.Taken from Expedia.co.uk bookings made between 1 January and 30 September 2015. £139 = the difference between the total amount of money spent on packages (for packages we mean flight + hotel) and the amount of money that customers would have spent booking the same flight and hotel separately, then divided by the total number of packages sold
4.Taken from Expedia.co.uk package bookings made between 1 January and 30 September 2015
5.According to Boston Consulting Group, Leisure travellers spend an average of 42 hours in the travel cycle across 17 of the major travel websites."http://www.fastcompany.com/3016721/creative-braintrust/confronting-the-travel-booking-experience