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SME Focus: Digital trends and power of mobile marketing in B2B


SEB, Scandinavian House, 2 Cannon Street, London EC4M 6XX
The ever changing digital media landscape has dramatically changed the B2B business environment and how companies market their products and services. In this breakfast seminar Hanne Tuomisto-Inch, Google’s Industry Head, B2B will cover the key trends that are taking place in digital (everything becoming more seamless, mobile, bigger, and faster) in the B2B context and will look at what SMEs need to do to take advantage of those trends. We will focus especially on the huge number of opportunities the mobile devices present – considering that currently ten to 15 per cent of the traffic to B2B sites is coming from mobile devices. You will learn how to ensure that your company’s site is ‘mobile ready’ and how to win the B2B moments that matter on mobile. So why is mobile so important in B2B environment? 1) 70% of staff are now using their own devices to access work content. 2) 40% of CFOs wish they had advanced mobile banking features for their corporate accounts, and would be willing to pay extra for it. 3) 70% of executives under 40 now consider mobile as their primary business communications tool. Registration is now open for the FBCC's event: SME Focus: Digital trends and power of mobile marketing in B2B by Hanne Tuomisto-Inch, Google's Industry Head B2B. Book your place now and join us on 26th February!

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