Finnair is putting on extra flights between Helsinki and destinations in Lapland next winter. Finnair and the biggest tour operators in Lapland have agreed on a three-year deal which also includes cooperation in marketing, aiming to boost tourism in Lapland. Flight schedules have been designed to provide passengers with good connections between Lapland and European and Asian destinations via Helsinki. New flights serving Kittilä, Ivalo and Kuusamo are expected to add millions of euros a year to Lapland's travel industry.
Rolf Backman, responsible for Finnair's domestic sales tells that the demand for traffic to Lapland comes with the growth in tourism and by offering more flights Finnair wants to offer passengers the possibility to experience the magic of Lapland. According to Backman, Asian tourists represent a growing travel category and they have expressed an interest for instance in the Northern Lights as well as other Lapland experiences.
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