Oumph! UK sales up by 400%

Press releases   •   May 29, 2020 07:38 BST

Swedish award-winning plant-based brand Oumph! has seen a 400% increase in sales in the UK the first four months of this year, compared to the same period last year.

​Next stop for Oumph! – the Netherlands!

Press releases   •   Apr 27, 2020 11:34 BST

Following the success in the Nordic countries, United Kingdom and Ireland, the multi award-winning plant-based brand Oumph! is now expanding into the Netherlands. The initial Oumph! launch includes three varieties: Pulled Oumph!, Oumph! Thyme & Garlic and Oumph! The Chunk, which is now available in selected Jumbo stores.

​The Oumph! Banger and Oumph! Smoky Bits launching in Sweden

Press releases   •   Mar 12, 2020 15:39 GMT

Oumph! is launching two new products into Swedish supermarkets from the 16th of March. The Oumph! Banger and Oumph! Smoky Bits will open up new plant-based recipe opportunities and menu ideas. "Our aim is that The Oumph! Banger and Oumph! Smoky Bits will raise the bar for the plant-based category in Sweden", says Victoria Norviit, Brand and Category Manager at Oumph! and Food for Progress.

The Oumph! Burger awarded Best Vegan Burger

Press releases   •   Jan 22, 2020 09:08 GMT

​The Oumph! Burger has won the prestigious Best Vegan Burger in the 2020 Vegan Food & Living Product Awards. The jury's verdict reads: “This really tastes like a burger, with the crust and center being pretty bang on. It has a very enjoyable taste and texture. This is a great one for anyone doing Veganuary in particular as it proves that vegans don’t have to miss out!"

Tesco launching Sticky Smokehouse Oumph!

Press releases   •   Jan 02, 2020 12:07 GMT

Oumph! are launching their plant-based Sticky Smokehouse Oumph! into Tesco. Sarah Bird, Buying Manager – Prepared Foods at Tesco said: "As we expand our plant-based offering, we’re pleased to be introducing Oumph! Sticky Smokehouse to a number of our stores. It’s a fun, tasty option for anyone considering going vegan or trying a flexitarian diet and perfect to support our Veganuary campaign."

Two top awards for Oumph! – 'Best New Food Product of the Year' and 'Best Food Product for Food Service'

Press releases   •   Nov 22, 2018 15:18 GMT

Oumph! Kebab Spiced has won Best New Food Product of the Year, awarded by Food Matters Live. Oumph! The Chunk has been awarded Gold by the FreeFrom Eating Out Awards, in the category Food For Food Service. "We are excited and honoured to win two such prestigious awards", says Anna-Kajsa Lidell, Co-founder & Head of Progress Strategy at Food for Progress, the Swedish company behind Oumph!

Oumph! now in 620 Holland & Barrett stores

Press releases   •   Oct 05, 2018 10:45 BST

Multi award-winning plant-based Oumph! is now available in 620 Holland & Barrett stores across the UK. 4 varieties are part of the initial launch: Pulled Oumph!, Kebab Spiced, Thyme & Garlic and The Chunk. Oumph! is made from soya beans and organic herb and spice mixes, and free from gluten and dairy. It's versatile and easy to cook, which makes it suitable for home cooks as well as food services.

Celebrate the holidays at Chiquito with Oumph!

Press releases   •   Nov 22, 2019 14:47 GMT

Thanks to the success of the plant-based Oumph! dishes at Chiquito, UK's biggest Mexican restaurant chain, a brand new Oumph! dish has been added to their popular ​Christmas menu. In addition to featuring in the Christmas menu two Oumph! dishes - Vegarrito and Vegan Fiesta Fajita - have now made it from the vegan menu on to the main menu.

Mega success for The Oumph! Banger at Vegovision

Press releases   •   Nov 08, 2019 08:42 GMT

Last weekend award-winning Swedish brand Oumph! launched their new sausage at Swedish vegan show Vegovision in Stockholm. The Oumph! Banger was an instant success with visitors, and was so sought after, that long queues quickly formed, with fans keen to taste a sample. The Oumph! Banger is set to launch in the Nordic countries in spring 2020.

Oumph! now available all over Ireland

Press releases   •   Sep 30, 2019 15:29 BST

Thanks to high customer demand award-winning, plant-based Oumph! is now available all over Ireland, in selected Centra, SuperValu, Tesco and Dunnes stores. Popular products include Oumph! Kebab Spiced, Pulled Oumph!, Oumph! The Chunk, Oumph! Salty & Smoky, The Oumph! Pizza and The Oumph! Burger.

Contacts 3 contacts

  • Press Contact
  • UK Press & PR Contact
  • mohpniaykamk@cmglozlsevsupkb-pmlr.hecoevmcw
  • Tel: +44 (0)7785 71 21 86
Contact Monika for UK news, information, photography and interview opportunities concerning Oumph! and Food for Progress.

About Food for Progress

Driving a new food logic

Food for Progress is driving a new food logic. We work hands on with climate, health and food security. Co-creation is our core value and global impact our goal. Our Brands: Oumph! and Beat .


We will soon be 9 billion people. And we only have 1 planet. We need to eat in a way that allows us all to thrive within the planetary boundaries. But we do not do that today. What we eat today, and what we should be eating, for the sake of ourselves and the planet, are two different things.

That is stupid! Our solution is action.

We love co-creating with partners who want the same thing as we do. When we open up, share risk, opportunities and resources, we multiply our common leverage. For us, it is a methodology for driving innovation and sustainable growth. And maximizing impact.

Our operations are structured into four divisions; Our Brands, Joint Venture, Private Label and Trading. We have two production plants, both certified by the BRC standard and for KRAV/EU Organic production. One is focused on producing a wide range of plant based foodstuff. The other is an ice cream plant, and in transition to being fully plant based. Both are situated around 100 km from Gothenburg in the west of Sweden.

We work on a global scale. All partners involved are connecting strong existing networks, logistic infrastructures and market know how to enable strong local impact on each market. We see this as the foundation for reaching the common goal of One Planet Food at the right speed.


  • Food for Progress
  • Box 154
  • 595 22 Mjölby
  • Sweden