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​The Oumph! Banger and Oumph! Smoky Bits launching in Sweden

Press release   •   Mar 12, 2020 15:39 GMT

Oumph! is launching two new products into Swedish supermarkets from the 16th of March. The Oumph! Banger and Oumph! Smoky Bits will open up new plant-based recipe opportunities and menu ideas.

"Our aim is that The Oumph! Banger and Oumph! Smoky Bits will raise the bar for the plant-based category in Sweden", says Victoria Norviit, Brand and Category Manager at Oumph! and Food for Progress.

"The Oumph! Banger is a unique plant-based sausage for the next generation of products. The Oumph! Banger has been created combining traditional sausage making, craftsmanship and innovation with state of the art techniques".

The Oumph! Banger is made from soya beans. It has a smokiness which means it works well as a hotdog, or in pasta dishes and stews. The sausage casing is made from algae and has the crisp bite you'd expect from a good sausage casing.

The Oumph! Banger is suitable for frying, cooking in the oven, barbecuing or grilling on an open fire.

Oumph! Smoky Bits is a wheat based product which is suitable to fry and serve in plant-based carbonara dishes, pies, omelettes and range of other dishes.

"Oumph! Smoky Bits is a versatile product for anyone who's been looking for a really good plant-based alternative to bacon or ham, and it's works in a range of classic dishes, such as pasta, or for other breakfast, lunch, dinner and party food occasions", says Hans Mathiason, Head of Taste and Texture at Oumph! and Food for Progress.

The Oumph! Banger and Smoky Bits are sold frozen, and are available in Swedish supermarket chains ICA and City Gross from the week commencing 16th of March.

About Oumph!

Oumph! is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans, herb and spices. It's plant-based and free from gluten and dairy.

Oumph! is versatile and easy to cook, which makes it suitable for home cooks as well as food services.

Oumph! is high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.

Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans. Oumph! is available in Sweden, Norway, Denmark, Finland, Iceland, United Kingdom and Ireland.

About Food for Progress

Oumph! is a part of Food for Progress. Food for Progress is a Swedish food company that joins forces to produce tasty, nutritious and climate-friendly food that everyone on the planet can eat. Forever.

Useful Oumph! links

Oumph! website

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Press contact: For more information, photography and interview requests, please contact Oumph!'s UK Press & PR contact: Monika Agorelius, CloseUp PR., Tel: +44 (0)7785 71 21 86, Email: monika@closeup-pr.com

Sales contact: Nick Jacobs, Oumph! Food for Progress. Email: nick.jacobs@foodforprogress.com, Tel: +44 (0)7785 327 146


Food for Progress is driving a new food logic. We work hands on with climate, health and food security. Co-creation is our core value and global impact our goal. Our Brands: Oumph! and Beat.

Food for Progress is driving a new food logic. We work hands on with climate, health and food security. Co-creation is our core value and global impact our goal. Our Brands: Oumph! and Beat.

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