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Fred. Olsen Cruise Lines becomes official sponsor of Suffolk FA’s Walking Football initiative

News   •   Feb 03, 2016 12:14 GMT

Ipswich-based Fred. Olsen Cruise Lines is delighted to announce that it has become a sponsor of Suffolk FA’s Walking Football initiative. The sport, which is fast growing in popularity in the UK, is now played at 12 venues across Suffolk – from Felixstowe in the east, to Lowestoft in the north, and Newmarket in the west.

Suffolk FA has taken on the role of co-ordinating Walking Football in the county, and is planning to stage its inaugural county cup competition. The ‘Suffolk FA Walking Football Cup’, sponsored by Fred. Olsen Cruise Lines, will take place on Saturday 14th May 2016 at Goals, in Ipswich, and is aimed at players aged 50+, with a minimum of five players per team.

Walking Football is primarily played by men and women over 50, and is ideal for those looking for a lower impact activity or who would like to try a slower style of game.

The game is designed to help people to maintain an active lifestyle, irrespective of their age, as well as assisting those who have had to stop playing through injury.

Keith Norman, Business Development Manager for Fred. Olsen Cruise Lines, said:

“Fred. Olsen Cruise Lines is proud to be supporting Suffolk FA’s Walking Football initiative, and we are looking forward to growing a positive and mutually-beneficial partnership.

“There is a natural link between our customer base and the Walking Football community, plus – as a fellow Suffolk organisation – we value the importance of being involved with such an important local resource for the county.”

Gary Pinyoun, Suffolk FA Walking Football Co-ordinator, said:

“I am delighted that Fred. Olsen Cruise Lines have agreed to sponsor Walking Football in the county.

“Walking Football is going from strength-to-strength, with new centres opening and participation constantly increasing.

“The Walking Football community wanted to have an identity they could link in to, and, as co-ordinators, we are now able to give them their own brand, which includes a Walking Football logo and the slogan, ‘Talk the Talk, Walk the Game’.”

Suffolk FA is a not-for-profit organisation that is committed to ‘developing, growing and supporting’ players, volunteers, clubs and schools across the county in enjoying ‘the beautiful game’.

Fred. Olsen operates four smaller, more intimate cruise ships – Balmoral, Braemar, Boudicca and Black Watch. During the 2016/17 cruise season, Fred. Olsen’s fleet will be visiting over 200 destinations around the globe – more than any other cruise line.

Photo caption:Keith Norman, Fred. Olsen Cruise Lines’ Business Development Manager (7th from left) launches the company’s sponsorship of Suffolk FA’s Walking Football initiative at Whitton Sports Centre, Ipswich on 29th January 2016.

To enter a team into the ‘Suffolk FA Walking Football Cup’ tournament, contact Gary Pinyoun on 01449 776384 or 07432 581341 or via e-mail

For further information on Fred. Olsen Cruise Lines, visit the website at To find out more about Suffolk FA’s Walking Football initiative, go to, or contact Nick Garnham, Marketing & Public Relations Officer, Suffolk FA, on 01449 776380 or 07508 838181

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