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Latest poll shows women want to age gracefully

Press release   •   Dec 19, 2012 10:35 GMT

We’re a nation of WAGs...That’s Women Ageing Gracefully

Fifty-nine has been declared the age at which women feel they should grow old gracefully a survey revealed yesterday. The research also revealed the average woman over 45 would like to shave just 5 years off her real age but less that 10 per cent would actually lie about their real age.

Researchers have pinpointed the age women believe they should  to drop certain looks like false nails, red lipstick, high-heels and tight fitting clothes.

The poll by anti-aging brand Nurture Replenish Skincare found over a third of women said fake tan should be dropped by the time they reach 40 and one in 10 said heavy eyeliner was passé by their mid-fifties.

The poll of 2000 women aged 45 plus and 500 men found 80 per cent felt they needed to abandon some styles as they got older with many trends needing to be ditched as early as their forties.

The study found that miniskirts need to be relegated at the age of 41, knee-high boots get the heave-ho at 45 and baseball caps need to go at 40.

According to those polled, leather trousers are not to be worn after the age of 41 and even fairly innocuous tight tops need to be thought through when women reach 45. Half of those in the study said women over 50 could not get away with tattoos and a third said bleached hair was not becoming for an older lady. Nearly a third of the women polled said they worry they’re too old to wear certain items in their wardrobe.

A whopping three-quarters of men said that certain looks were aging and that they were put off by women who try too hard.

A spokesman for Nurture Replenish Skincare said: ‘’Many women will be able to relate to these findings.

‘It’s true that as you get older you may have to adapt your look and 50 is a watershed decade for most women.

‘But every woman will face this stage at different times in her life and what age is right for one woman won’t necessarily suit the next.

‘What’s important to remember is to be yourself and don’t be forced to look a certain way because you feel you have to.’

Despite living in an age-conscious society, a confident 59 per cent of women said they think they look younger than they actually are and said they don’t need the latest trends in fashion and make-up to look good.

Only a quarter said they would consider cosmetic surgery with the health risks and cost implications being the biggest deterrent.

And half said they would be petrified of anti-aging surgery going wrong.

A very comfortable 74 per cent said they are happy to let nature take its course and not succumb to drastic anti-ageing measures such as cosmetic surgery whilst most agreed there comes a time when you’re fooling no-one by dying your hair.

Only 21 per cent of women would chose to have cosmetic fillers and the poll found that respondents declared a good diet and a strict skincare regime as the answer to staying youthful, with just eight per cent threatening to resort to surgery,

Although a more frisky 10 per cent said it was a younger man and one in twenty credited lots of make-up.

Being wrinkle-free was the must-have attribute to looking good when you hit your fifties and sixties.

But confidence, wisdom and intelligence were also listed attributes the contributed towards older women feeling in their prime.

A spokesman for Nurture Replenish Skincare added: ‘It appears we are seeing a Botox backlash as women seem to be more interested in looking good than looking 20.

‘At the end of the day, what make-up or hair style you wear is a personal choice but it’s good to hear that women in their fifties feel confident enough in their looks to stop being a slave to fashion.

‘It’s encouraging that women only want to shave just 5 years off their real age and most are not interested in cosmetic surgery. Nowadays with so many advances in skincare that is achievable. The key is to adapt and change your routine as you mature.’

The study also found that Helen Mirren was named the celebrity that is growing old the most gracefully.

Runner-up was Bond actress Judi Dench, followed by Absolutely Fabulous Star Joanna Lumley.

But Madonna, Anne Robinson and Jerry Hall were at the bottom of the list and failed to make the top 20.


  1. Helen Mirren
  2. Judi Dench
  3. Joanna Lumley
  4. Twiggy
  5. Nigella Lawson
  6. Lorraine Kelly
  7. Honour Blackman
  8. Lulu
  9. Fern Britton
  10. The Duchess of Cornwall

Healthspan Group Ltd is the No.1 direct supplier of vitamins, minerals and supplements in the UK. Using Healthspan's expertise in this field, nurture skincare was launched as a unique range of skincare in 2002, combining nutritional skin supplements and complementary moisturisers. The result is a unique 2-step skin nutrition programme which feeds skin inside and out to provide the optimum levels of nutrition and protection for your skin. 

nurture skincare has two skin nutrition programmes:

  • Protect: To delay and reverse first signs of ageing
  • Replenish: For replenishment of skin experiencing hormonal ageing