With research into health matters one of the most common types of online search, a new resource has launched to provide users with access to clear information, regular news and user reviews and discussions around nutrition and supplementation. Backed by the UK's largest direct supplier of vitamins and supplements, Nutrition Expert draws together several key sources of information.
Healthspan (www.healthspan.co.uk) have always placed great emphasis on the providing their customers with expert-written articles to help them understand the latest findings in research and product development and have invested heavily in Nutrition Expert to showcase the best of this content.
Key features include:
- General overviews of common ailments, health topics and supplements for those who want a quick guide to a specific area.
- Regular, topical articles on all things health and nutrition-related.
- A growing library of video guides featuring experts such as Dr Hilary Jones and Dr Sarah Brewer.
- Community discussions alongside articles.
- Reviews from people who are using supplements to stay in good health
- Designed for mobile/tablet.
"Our aim for Nutrition Expert is for it to provide users with a wealth of clear information containing suggestions from experts as well as from many thousands of Healthspan customers who are able to share their own experiences." said Kirk Hullis, Senior Digital Manager at Healthspan, "At a time when brands are increasingly expected to be publishing relevant content it is a natural step for us to bring all our articles together in this way. Coupled with some simple tools to allow sharing and commenting, we are already seeing far better engagement with Nutrition Expert than we had anticipated."
The launch of Nutrition Expert coincides with a period of national TV advertising in which Felicity Kendal highlights that Healthspan have over 100 trained advisers to help people choose the right supplements. "Making an informed choice is key for any consumer," adds Hullis, "and Healthspan are trying to make it as easy as possible to do that research, either through our call-centre or online."
Requests for more information can be addressed to: firstname.lastname@example.org
Established by Derek Coates in 1996 Healthspan is the UK's leading home shopping supplier of vitamins, minerals and health supplements. Based at Healthspan House in the beautiful Channel Island of Guernsey, Healthspan offer pure, pharmaceutical grade vitamins and supplements, at permanently low prices.