​The Hövding airbag is praised in a study from Stanford University - provides up to eight times better protection than regular bicycle helmets

Press Releases   •   Oct 07, 2016 07:40 BST

Researchers at Stanford University highlight the airbag for cyclists by the Swedish company Hövding, and found in a study that the thickness and stiffness of the Hövding helmet is "near perfect" in terms of protecting against concussion and head injuries caused by accidents.


150 million views: Viral success for Swedish airbag for bicyclists

Press Releases   •   Sep 21, 2016 14:32 BST

A video about Hövding, the Swedish-designed airbag for bicyclists, has in just a few days gone viral with more than 150 million views. It was London-based Viral Thread that on its own initiative made a video with clips about Hövding. The video has spread with the force of an avalanche and has started debates and threads with hundreds of thousands of comments around the world.

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100Million Challenge Puts Hövding On The Global Map

Press Releases   •   Jul 07, 2016 07:18 BST

Earlier this year, Mynewsdesk launched their #100Million Reach Challenge, setting themselves the task of reaching 100 million people with a campaign for one of their customers - without knowing which campaign or customer that would be. Hövding were selected and the result was Give a Beep, a campaign which saw London's cyclists report potential or actual hazards on the city’s roads directly to the mayor, Sadiq Khan, via a digital button. 100 million people were reached by the story and over 2,200 “beeps” to the mayor have been registered. And now, Hövding is planning to roll-out the initiative on a global scale.

To demonstrate the capabilities of its digital communication platform,

Mynewsdesk launched their #100Million challenge. Following hundreds of applications, the Swedish company Hövding was chosen as the winner of the campaign, with their airbags for cyclists. The campaign was launched in early June and the initiative was Give a Beep where London's cyclists could highlight dangerous traffic areas by emailing the mayor in real time. Over 2,200 London locations have been tagged so far and the campaign has now reached its target of 100 million people.

“The campaign has shown that the scope isn’t everything; telling stories in

the right way is the key to successful communication. With our tool, we have contributed to positive change and reached out to a number of the world’s capital cities who now want to do the same”, said Jonathan Bean, Chief Marketing Officer at Mynewsdesk.

All companies have a story to tell, but instead of focusing on your brand, think about why you do what you do. With Hövding - their product is a cycling helmet but their reason for existence is because they want to help protect cyclists and save lives. And with that story Mynewsdesk and Hövding reached over 100 million people.

Since the launch of Give a Beep, we’ve had requests from all over the world - from governments and bicycle organisations - and this has encouraged Hövding to roll-out the campaign to other capital cities.

“Hövding’s ambition is to protect the safety of cyclists, both through our airbag for cyclists, but also through creative initiatives such as Give a beep. The power of Mynewsdesk's tools made it possible to reach a wide audience. The #100Million Reach Challenge has been a fantastic project - but this has been an isolated London Project. Now there is a global interest to take the concept further and help to make more of the world’s cities safer for cyclists” says Anna - Katarina Skogh , Marketing Director at Hövding.

Sofia Juhlin

Head of Global Marketing Communication & Brand

0763-40 04 04


Anna-Katarina Skogh

Marketing Director

076-046 44 32


​Earlier this year, Mynewsdesk launched their #100Million Reach Challenge, setting themselves the task of reaching 100 million people with a campaign for one of their customers. Hövding were selected and the result was Give a Beep, a campaign which saw London's cyclists report potential or actual hazards on the city’s roads directly to the mayor, Sadiq Khan, via a digital button.

Read more »

​Top tips from Anna Katarina, Marketing Director at Hövding

Blog posts   •   Jul 01, 2016 10:00 BST

Now that summer is here many of us are lying in our hammocks enjoying our time off, as well as some good food and probably a drink or two. However, when the holidays are over it will be time to get back into everyday life again. Many of us live within cycling distance of our jobs. Despite this, we travel by car, bus or other means of transport rather than by bike.


​Cycling to work can reduce sick days and increase performance

Blog posts   •   Jun 29, 2016 10:00 BST

A number of different studies indicate that cycling is good for health and can even increase performance at work and reduce the number of sick days. Cycling is simple and suits most people. In many ways, the bicycle is the perfect means of transport, but above all, cycling is enjoyable. Being able to roll past all those lines of cars during rush hour is a wonderful feeling.


Time to prioritize bicycles instead of cars in cities

Blog posts   •   Jun 24, 2016 10:00 BST

​Cities have long been built up around and adapted for cars. Cars have been the prime means of transport for many years, and still are. Car drivers have long had a connected road and street network, adapted to the speed and expected volume of traffic. They are used to a uniform standard, functional signage, parking, petrol stations and other facilities designed to suit their needs.


​Tips for safe bicycling

Blog posts   •   Jun 22, 2016 10:00 BST

Bicycling is not just fun. Bicycling is also one of the best forms of everyday exercise. You getto where you are going in an environmentally friendly way, and you get fresh air and exercise for free.


Bike helmet, to wear or not to wear - international differences

Blog posts   •   Jun 17, 2016 10:00 BST

The wearing of head protection when bike riding, and the attitudes for or against it, vary heavily from one jurisdiction to another. The cycling culture of some countries dictates free-flowing hairdos unimpeded by a hard shell, while in other countries, the law makes sure just about everyone wears a helmet when riding.


Meet Ruth Mayorcas, cyclist in London

Blog posts   •   Jun 16, 2016 10:00 BST


Give a Beep: Media coverage so far

Blog posts   •   Jun 13, 2016 10:00 BST

​A week has passed since Give a Beep was launched with a bang. The campaign has sparked major interest and huge media coverage during its initial week. Besides United Kingdom, Give a Beep has been featured in Germany, Norway, Sweden -- and China!

About Hövding

Hövding - Airbag for cyclists

Hövding started out in 2005 as a master’s thesis by the two founders Anna Haupt and Terese Alstin, who, at the time, were studying Industrial Design at the University of Lund.

The idea of developing a new type of cycle helmet was a response to the introduction of a law on mandatory helmet use for children up to the age of 15 in Sweden, which triggered a debate on whether cycle helmets should be mandatory for adults too. Anna and Terese saw their master’s thesis as an opportunity to find out whether it would be possible to develop a cycle helmet that people would be happy to wear – whether they had to or not.

The project resulted in the concept of an airbag helmet, which won Innovationsbron’s Ideas Grant. This kick-started the process of developing Hövding into a real product. In 2006 Hövding won the Venture Cup, after which Hövding Sweden AB was founded.

Today Hövding consists of 27 people, each with their own unique expertise, different backgrounds and personalities, inspired by each other and working closely together. We all see the impossible as a trigger and curiousity as a virtue. Hövding is currently sold by almost 600 retailers world wide.

Head office and production
Our head office is located in Malmö in Sweden. We also have a small branch in Kungälv. Final assembly of Hövding is carried out in association with the Japanese Company Nihon Plast.


  • Hövding
  • Bergsgatan 33
  • 214 22 Malmö
  • Sweden