Time to prioritize bicycles instead of cars in cities

Blog posts   •   Jun 24, 2016 10:00 BST

​Cities have long been built up around and adapted for cars. Cars have been the prime means of transport for many years, and still are. Car drivers have long had a connected road and street network, adapted to the speed and expected volume of traffic. They are used to a uniform standard, functional signage, parking, petrol stations and other facilities designed to suit their needs.


​Tips for safe bicycling

Blog posts   •   Jun 22, 2016 10:00 BST

Bicycling is not just fun. Bicycling is also one of the best forms of everyday exercise. You getto where you are going in an environmentally friendly way, and you get fresh air and exercise for free.


Bike helmet, to wear or not to wear - international differences

Blog posts   •   Jun 17, 2016 10:00 BST

The wearing of head protection when bike riding, and the attitudes for or against it, vary heavily from one jurisdiction to another. The cycling culture of some countries dictates free-flowing hairdos unimpeded by a hard shell, while in other countries, the law makes sure just about everyone wears a helmet when riding.


Meet Ruth Mayorcas, cyclist in London

Blog posts   •   Jun 16, 2016 10:00 BST


Give a Beep: Media coverage so far

Blog posts   •   Jun 13, 2016 10:00 BST

​A week has passed since Give a Beep was launched with a bang. The campaign has sparked major interest and huge media coverage during its initial week. Besides United Kingdom, Give a Beep has been featured in Germany, Norway, Sweden -- and China!


Behind the scenes of Give a Beep film shoot

Blog posts   •   Jun 09, 2016 10:00 BST

Give a Beep is now up and running (or cycling, rather!) and has received great feedback so far. A couple of weeks back, PR agency Edelman Deportivo visited London to get some footage for the campaign film. Check out some images from behind the scenes.


​On two wheels through the ages

Blog posts   •   Jun 07, 2016 10:00 BST

Cycling is a pleasure and gives us a sense of freedom, and that is probably what has been the driving force behind the development we have seen over the years. The bicycle as a means of transport is growing in popularity and there are currently thousands of bikes to choose from. The bicycle is seeing a renaissance.


London cyclists use digital button to mark hazards in traffic - while simultaneously sending emails to the Mayor of London in real-time

Press Releases   •   Jun 07, 2016 08:00 BST

With their unique airbags for urban cyclists, the Swedish company Hövding has revolutionized the cycling world. Now, the company wants to help turn London into a cycle-friendly city. By using a digital button, cyclists will be giving a beep to show the Mayor of London that dangerous streets are in great need of improvement.


Taking the Cause of Safe Cycling to the Streets of London

Blog posts   •   Jun 03, 2016 10:00 BST

​We've touched upon the subjects of storytelling and scalability, and how these come together to create campaigns that make your brand values come alive in a bigger way. I would now like to flesh out how we've done this in the campaign we've prepared for Mynewsdesk and Hövding: The 100 Million Reach Challenge.


Urban cycling is growing

Blog posts   •   Jun 01, 2016 10:00 BST

People are cycling more than ever before. In cities around the world, people are leaving their cars at home and taking their bikes instead in order to arrive on time. For many people a bike is not just a bike – it is a lifestyle.

About Hövding

Hövding - Airbag for cyclists

Hövding started out in 2005 as a master’s thesis by the two founders Anna Haupt and Terese Alstin, who, at the time, were studying Industrial Design at the University of Lund.

The idea of developing a new type of cycle helmet was a response to the introduction of a law on mandatory helmet use for children up to the age of 15 in Sweden, which triggered a debate on whether cycle helmets should be mandatory for adults too. Anna and Terese saw their master’s thesis as an opportunity to find out whether it would be possible to develop a cycle helmet that people would be happy to wear – whether they had to or not.

The project resulted in the concept of an airbag helmet, which won Innovationsbron’s Ideas Grant. This kick-started the process of developing Hövding into a real product. In 2006 Hövding won the Venture Cup, after which Hövding Sweden AB was founded.

Today Hövding consists of 22 people, each with their own unique expertise, different backgrounds and personalities, inspired by each other and working closely together. We all see the impossible as a trigger and curiousity as a virtue. Hövding is currently sold by almost 600 retailers world wide.

Head office and production
Our head office is located in Malmö in Sweden. We also have a small branch in Kungälv. Final assembly of Hövding is carried out in association with the Japanese Company Nihon Plast.


  • Hövding
  • Bergsgatan 33
  • 214 22 Malmö
  • Sweden