​Hövding launches partnership with leading UK bicycle retail chain

Press Releases   •   Nov 14, 2018 08:29 GMT

Hövding Sverige AB (publ) launches partnership with leading UK bicycle retail chain Cycle Republic. Hövding will be introduced to their flagship store and online ahead of this year’s Christmas trading, with further introduction into the remaining Cycle Republic stores during 2019.

Another strong quarter for Hövding

Press Releases   •   Oct 30, 2018 14:30 GMT

​130,000 of Hövding’s airbags for cyclists are now in circulation on our roads, with almost 20,000 sold in the last three months. More and more people choose to stay safe in traffic by wearing a Hövding, and this is evident in the company’s third quarter interim report.

Hövding celebrates the winter cyclists

News   •   Nov 29, 2017 08:00 GMT

Even as winter wraps us in a blanket of darkness, some brave cyclists keep defying the cold. Hövding wants to increase awareness of these cyclists through an exciting competition. During December, Hövding is planning a competition in selected cities with clues posted on Facebook. These clues will lead to a time and a location to which the first cyclists to arrive will win a Hövding helmet.

Hövding CEO Fredrik Carling interviewed live on CNBC

News   •   Jan 27, 2017 20:12 GMT

“For centuries we’ve understood that the best way to protect your head is by wearing something on your head. And here we come, challenging that old truth”, Fredrik Carling, discusses the technology behind the world's first airbag for cyclists in an interview broadcast live on US Channel CNBC.

​The Hövding airbag provides up to eight times better protection than regular bicycle helmets

Press Releases   •   Oct 07, 2016 07:40 BST

Researchers at Stanford University highlight the airbag for cyclists by the Swedish company Hövding, and found in a study that the thickness and stiffness of the Hövding helmet is "near perfect" in terms of protecting against concussion and head injuries caused by accidents. They conclude that there is an eight-fold reduction in the risk of concussion with the Hövding airbag compared to traditional helmets.

- The Hövding airbag is designed in accordance with requirements, materials and methods from the automotive industry, which provides world class protection for your head. Now that a prestigious research institution like Stanford University has published a report demonstrating that the level of protection provided by Hövding far exceeds that of traditional bicycle helmets, it gives us and our customers more confidence and provides further confirmation of Hövding’s superior protection, says Hövding CEO Fredrik Carling.

The research at Stanford University was conducted over the past year and the results are being published in the renowned scientific journal Annals of Biomedical Engineering.

David Camarillo, who headed the research team behind the results, also held a lecture at the end of April at the conference TEDxStanford in the USA. The lecture was about “Building a smart helmet” and the Hövding Airbag for Urban Cyclists was showcased as an example.

The researcher David Camarillo played American football for ten years and has also sustained two concussions from bicycle accidents. The research he now leads aims to create an understanding of how to prevent and protect against concussion and head injuries. The studies have focused on bicycle helmets and have demonstrated that many bicycle helmets provide limited protection in terms of reducing the risk of head injuries. In their studies, they looked at both traditional bicycle helmets and airbag helmets.

The ultimate goal of the research is to learn about the optimum design of concussion-proof helmets. One result obtained from the study they present is that the material and design of the Hövding airbag provides outstanding protection, thus preventing concussion and head injuries. Their tests show that the Hövding airbag provides up to eight times better protection against concussion compared to traditional helmets.

To access the report ”Modelling and optimization of airbag helmets for preventing head injuries”, go to: http://link.springer.com/article/10.1007/s10439-016-1732-1

For more information, contact Hövding's Director of Research & Development, Heino Wendelrup +46 708 18 69 19

High resolution images can be downloaded here : http://www.mynewsdesk.com/de/hovding/latest_media

Hövding is a discreet collar that the bicyclist wears around the neck.The collar contains a folded airbag that triggers in 0.1 seconds when it is involved in an accident, and a major bicycle helmet test carried out by Folksam showed that Hövding provides 3 times better impact protection than any traditional bicycle helmet. In the last three years, Hövding’s airbag helmet has begun launching internationally, and is currently available on 15 markets in Europe and in Japan. Hövding is sold by more than 600 shops and at hovding.com. In Sweden alone, Hövding is available from around 140 shops. The company has 27 employees in Malmö. Hövding was listed on Nasdaq First North on 16 June 2015. www.hovding.se

Researchers at Stanford University highlight the airbag for cyclists by the Swedish company Hövding, and found in a study that the thickness and stiffness of the Hövding helmet is "near perfect" in terms of protecting against concussion and head injuries caused by accidents.

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150 million views: Viral success for Swedish airbag for bicyclists

Press Releases   •   Sep 21, 2016 14:32 BST

A video about Hövding, the Swedish-designed airbag for bicyclists, has in just a few days gone viral with more than 150 million views. It was London-based Viral Thread that on its own initiative made a video with clips about Hövding. The video has spread with the force of an avalanche and has started debates and threads with hundreds of thousands of comments around the world.

​Hövding unveils new extra-visible and snug covers

Press Releases   •   Sep 28, 2017 09:24 BST

As the autumn/winter darkness approaches, it is more important than ever to be visible in traffic. Hövding, the company behind the renowned airbag for cyclists, has therefore taken its reflector accessories to the next level for its new autumn collection of covers – complete with a newly developed material with rainbow-coloured reflective qualities.

Give A Beep Awarded Bronze at Cannes

Press Releases   •   Jun 29, 2017 10:25 BST

​Hövding’s campaign Give A Beep has yet again earned itself a spot on the prize podium, this time for Best Mobile Campaign at Cannes Lions last week. The campaign has won several awards, and the Bronze at Cannes Lions was its eleventh international award.

​New study shows majority of Santander cyclists shun head protection

Press Releases   •   Jun 02, 2017 13:08 BST

Research into cycling habits in the capital found that only 39% of those on Santander cycles wore a form of head protection. Comparatively, 73% of those who bring their own bike take measures to protect their head.

Hövding announces ‘future of cycling’ partnership with Justebikes

Press Releases   •   Apr 06, 2017 15:08 BST

Hövding, the revolutionary Swedish airbag for cyclists, announced a partnership with Justebikes, an online and in-store e-bike retailer. The partnership highlights the changing shift in cycling attitudes in the UK, with safety and convenience now the key focus points for urban cyclists.

About Hövding

Hövding - Airbag for cyclists

Hövding started out in 2005 as a master’s thesis by the two founders Anna Haupt and Terese Alstin, who, at the time, were studying Industrial Design at the University of Lund.

The project resulted in the concept of an airbag helmet, which won Innovationsbron’s Ideas Grant. This kick-started the process of developing Hövding into a real product. In 2006 Hövding won the Venture Cup, after which Hövding Sweden AB was founded.

Over the years Hövding has grown from just two people with a great idea, to a NASDAQ-listed company that handle everything from development and production to marketing and sales. Today Hövding consists of a team of around 30 people, all triggered by the word impossible, and Hövding’s airbag for cyclists is available in 16 markets across Europe and in Japan.

The headquarters are located in an old chocolate factory in Malmö – the sixth greatest cycling city in the world. Final assembly of Hövding is carried out in association with the Japanese Company Nihon Plast.


  • Hövding
  • Bergsgatan 33
  • 214 22 Malmö
  • Sweden