​96 per cent of users recommend Hövding to others

News   •   May 19, 2020 10:35 BST

Hövding is the head protection with the highest number of satisfied users, according to a survey of bike helmets by the Danish consumers’ association Taenk. Hövding is the brand which most people responded they would recommend to others. As much as 96 per cent of respondents recommend Hövding.

We have cycled to the moon and back!

News   •   May 13, 2020 07:03 BST

Good start of year for Hövding - interrupted by Covid-19

Press releases   •   May 06, 2020 07:30 BST

The number of Hövding helmets sold during the first quarter 2020 increased by 2% compared to the same period last year. Net sales increased by 7%. The period is affected by the Covid-19 pandemic which impacted sales. Read Hövding Interim Report Q1 2020 in attached pdf.

​Hövding greets spring with vibrant colour and leopard print

Press releases   •   Mar 30, 2020 08:00 BST

During last autumn, Hövding released its third-generation airbags for cyclists, and next up is their spring collection of covers. Spruce up your spring look with “Neo Mint” and “Leopard” covers while increasing your visibility on the road.

Hövding launches in premium UK cycling stores

Press releases   •   Mar 11, 2020 07:18 GMT

Hövding launches partnership with premium UK bicycle retail chain Velorution. Hövding will be introduced in all four stores across London and online, right in time for the spring cycling season of 2020.

​The safest cycle helmet in the world is now even smarter

Press releases   •   Sep 12, 2019 10:00 BST

The third generation of Hövding’s unique airbag for urban cyclists is now being launched. It is the biggest move yet for the Swedish innovation company. After four years of research and development, the new Hövding is easier to use, can be adjusted in size, has advanced airbag technology and is equipped with Bluetooth for functions such as ICE to contact next-of-kin in the event of an accident.

​The Hövding airbag provides up to eight times better protection than regular bicycle helmets

Press releases   •   Oct 07, 2016 07:40 BST

Researchers at Stanford University highlight the airbag for cyclists by the Swedish company Hövding, and found in a study that the thickness and stiffness of the Hövding helmet is "near perfect" in terms of protecting against concussion and head injuries caused by accidents. They conclude that there is an eight-fold reduction in the risk of concussion with the Hövding airbag compared to traditional helmets.

- The Hövding airbag is designed in accordance with requirements, materials and methods from the automotive industry, which provides world class protection for your head. Now that a prestigious research institution like Stanford University has published a report demonstrating that the level of protection provided by Hövding far exceeds that of traditional bicycle helmets, it gives us and our customers more confidence and provides further confirmation of Hövding’s superior protection, says Hövding CEO Fredrik Carling.

The research at Stanford University was conducted over the past year and the results are being published in the renowned scientific journal Annals of Biomedical Engineering.

David Camarillo, who headed the research team behind the results, also held a lecture at the end of April at the conference TEDxStanford in the USA. The lecture was about “Building a smart helmet” and the Hövding Airbag for Urban Cyclists was showcased as an example.

The researcher David Camarillo played American football for ten years and has also sustained two concussions from bicycle accidents. The research he now leads aims to create an understanding of how to prevent and protect against concussion and head injuries. The studies have focused on bicycle helmets and have demonstrated that many bicycle helmets provide limited protection in terms of reducing the risk of head injuries. In their studies, they looked at both traditional bicycle helmets and airbag helmets.

The ultimate goal of the research is to learn about the optimum design of concussion-proof helmets. One result obtained from the study they present is that the material and design of the Hövding airbag provides outstanding protection, thus preventing concussion and head injuries. Their tests show that the Hövding airbag provides up to eight times better protection against concussion compared to traditional helmets.

To access the report ”Modelling and optimization of airbag helmets for preventing head injuries”, go to: http://link.springer.com/article/10.1007/s10439-016-1732-1

For more information, contact Hövding's Director of Research & Development, Heino Wendelrup +46 708 18 69 19

High resolution images can be downloaded here : http://www.mynewsdesk.com/de/hovding/latest_media

Hövding is a discreet collar that the bicyclist wears around the neck.The collar contains a folded airbag that triggers in 0.1 seconds when it is involved in an accident, and a major bicycle helmet test carried out by Folksam showed that Hövding provides 3 times better impact protection than any traditional bicycle helmet. In the last three years, Hövding’s airbag helmet has begun launching internationally, and is currently available on 15 markets in Europe and in Japan. Hövding is sold by more than 600 shops and at hovding.com. In Sweden alone, Hövding is available from around 140 shops. The company has 27 employees in Malmö. Hövding was listed on Nasdaq First North on 16 June 2015. www.hovding.se

Researchers at Stanford University highlight the airbag for cyclists by the Swedish company Hövding, and found in a study that the thickness and stiffness of the Hövding helmet is "near perfect" in terms of protecting against concussion and head injuries caused by accidents.

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Quarter four - Hövdings largest turnover quarter to date

Press releases   •   Feb 19, 2020 07:30 GMT

The fourth quarter, as expected, resulted in being Hövding largest in net sales to date with 46,5 million SEK. The number of Hövding helmets sold during the fourth quarter increased by 50% compared to the same period last year. Net sales increased by 58%. Read the report in the attached pdf.

Hövding carries out rights issue and reschedules interim report for the fourth quarter of 2019

Press releases   •   Feb 04, 2020 08:30 GMT

Hövding Sverige AB (publ), which is listed on Nasdaq First North, announces that the Company's Board of Directors, subject to approval of the Extraordinary General Meeting, has decided on a new share issue of approximately SEK 25 million with preferential rights for existing shareholders.

​Tradition and style meet high tech with Hövding’s new covers

Press releases   •   Jan 22, 2020 11:00 GMT

Hövding released its third-generation airbag last autumn. Now, a new range of covers for Hövding 3 featuring classic patterns from renown fabric producers teams with Hövding’s advanced technology.

About Hövding

Hövding - Airbag for cyclists

Hövding started out in 2005 as a master’s thesis by the two founders Anna Haupt and Terese Alstin, who, at the time, were studying Industrial Design at the University of Lund.

The project resulted in the concept of an airbag helmet, which won Innovationsbron’s Ideas Grant. This kick-started the process of developing Hövding into a real product. In 2006 Hövding won the Venture Cup, after which Hövding Sweden AB was founded.

Over the years Hövding has grown from just two people with a great idea, to a NASDAQ-listed company that handle everything from development and production to marketing and sales. Today Hövding consists of a team of around 30 people, all triggered by the word impossible, and Hövding’s airbag for cyclists is available in 16 markets across Europe and in Japan.

The headquarters are located in an old chocolate factory in Malmö – the sixth greatest cycling city in the world. Final assembly of Hövding is carried out in association with the Japanese Company Nihon Plast.


  • Hövding
  • Bergsgatan 33
  • 214 22 Malmö
  • Sweden