Hövding enters strategic alliance with Japanese airbag manufacturer Nihon Plast

Press Releases   •   Jun 08, 2015 08:46 BST

The Swedish company Hövding, who plans for a listing on Nasdaq First North on June 16, has signed a strategic development and production agreement with the Japanese company Nihon Plast, one of the leading airbag manufacturers globally.


Will it pop? Innovative movies show how airbag for cyclists work

Press Releases   •   Apr 29, 2015 12:46 BST


Harvard Business School use Hövding as case study

Press Releases   •   Apr 21, 2015 09:00 BST


The airbag for cyclists has been developed into Hövding 2.0

Press Releases   •   Mar 12, 2015 12:27 GMT


The hit film about Hövding has been viewed over 20 million times

News   •   Nov 11, 2014 12:33 GMT


An airbag for cyclists - The Christmas present for 2014?

Press Releases   •   Nov 11, 2014 10:34 GMT


Growing interest in the Hövding in England

News   •   Sep 30, 2014 08:07 BST


Major flaws in the traditional cycle helmet

Press Releases   •   Apr 03, 2014 07:00 BST


Hövding to represent Sweden in Europe’s most competitive business awards competition

Press Releases   •   Aug 12, 2013 12:47 BST

The European Business Awards has announced that Hövding is to represent Sweden as a National Champion in the prestigious 2013/14 Awards programme. Based on success that the founder’s Anna Haupt and Terese Alstin have had in leading and driving Hövding and the impact this has had across the business, Hövding is selected to compete in the RSM International Entrepreneur of the Year category.

As National Champion, Hövding will now compete for Ruban d’Honneur status in the next round of the competition. Final category Award winners will be unveiled in April 2014.

The European Business Awards has identified some of Europe’s brightest businesses based on their ability to demonstrate the three core principles at the heart of the Awards programme. The esteemed panel of judges were looking for organisations to represent Sweden who exhibited the highest levels of innovation, business excellence and sustainability.

“We’re very proud to be part of this prestigious competition,” says Terese Alstin, one of the founders. “Since 2005 we’ve built a company with a strong and passionate identity, filled with our beliefs of a better world. The brand is almost an extension of ourselves. To be selected a National Champion in the category ‘Entrepreneur of the Year’ means a lot to us.”

The European Business Awards is dedicated to raising the visibility and progress of companies who excel in delivering innovation twinned with successful commercial results whilst acting responsibly and positively affecting the social environment they operate in. Last year’s competition saw entries from organisations with a combined turnover greater of over €1 trillion Euros across the 28 EU countries plus emerging nations. Together these businesses employ over 2.7 million people across the continent.

To advance in the competition this year, all National Champions have to submit a video entry for viewing and assessment by a judging panel. In addition, the public will also be able to vote online for their favourite National Champion from each country, these companies become ‘National Public Champions’ and one will go on to be ‘European Public Champion’. Voting begins in November 2013.

Hövding – Airbag for Cyclists is a revolutionary cycle helmet designed for the modern cyclist. Not only one of the safest helmets on the market, but also a discrete chameleon that easily becomes part of your outfit using the changeable shell.

Unlike other cycle helmets, Hövding is not placed on the head, but as a collar around the neck. The collar contains an airbag, which inflates and protects the head in the event of an accident. Hövding contains sensors that pick up the abnormal movements of a cyclist in an accident. The airbag inflates in a tenth of a second and is fully inflated before head impact.

The airbag technology protects the cyclist’s head more effectively. Compared with ordinary cycle helmets, Hövding is in a class of its own, providing the best shock absorption in the world.

Hövding – Airbag for cyclists is available to buy in the company web shop,, and in selected stores in Northern Europe.

For more information and high-resolution images of Hövding, please visit:

For more information about the European Business Award, see

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Swedish company Hövding awarded by the Epilepsy Foundation

Press Releases   •   Jul 11, 2013 14:28 BST

Hövding is pleased to announce that the Epilepsy Foundation has awarded the Epilepsy Innovation Seal of Excellence to Hövding ( for the anticipated development of an Airbag Protection Helmet for People With Epilepsy. The SEAL comes with a $25,000 prize.

About Hövding

Hövding - Airbag for cyclists

Hövding started out in 2005 as a master’s thesis by the two founders Anna Haupt and Terese Alstin, who, at the time, were studying Industrial Design at the University of Lund.

The idea of developing a new type of cycle helmet was a response to the introduction of a law on mandatory helmet use for children up to the age of 15 in Sweden, which triggered a debate on whether cycle helmets should be mandatory for adults too. Anna and Terese saw their master’s thesis as an opportunity to find out whether it would be possible to develop a cycle helmet that people would be happy to wear – whether they had to or not.

The project resulted in the concept of an airbag helmet, which won Innovationsbron’s Ideas Grant. This kick-started the process of developing Hövding into a real product. In 2006 Hövding won the Venture Cup, after which Hövding Sweden AB was founded.

Today Hövding consists of 20 people, each with their own unique expertise, different backgrounds and personalities, inspired by each other and working closely together. We all see the impossible as a trigger and curiousity as a virtue.

Head office and production
Our head office is located in Malmö in Sweden. We also have a small branch in Kungälv. Final assembly of Hövding is carried out by the Swedish company Alva, which has its production in Portugal.


  • Hövding
  • Grimsbygatan 24
  • 211 20 Malmö