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​Hövding launches partnership with leading UK bicycle retail chain

​Hövding launches partnership with leading UK bicycle retail chain

Press Releases   •   Nov 14, 2018 08:29 GMT

Hövding Sverige AB (publ) launches partnership with leading UK bicycle retail chain Cycle Republic. Hövding will be introduced to their flagship store and online ahead of this year’s Christmas trading, with further introduction into the remaining Cycle Republic stores during 2019.

Another strong quarter for Hövding

Another strong quarter for Hövding

Press Releases   •   Oct 30, 2018 14:30 GMT

​130,000 of Hövding’s airbags for cyclists are now in circulation on our roads, with almost 20,000 sold in the last three months. More and more people choose to stay safe in traffic by wearing a Hövding, and this is evident in the company’s third quarter interim report.

Hövding celebrates the winter cyclists

Hövding celebrates the winter cyclists

News   •   Nov 29, 2017 08:00 GMT

Even as winter wraps us in a blanket of darkness, some brave cyclists keep defying the cold. Hövding wants to increase awareness of these cyclists through an exciting competition. During December, Hövding is planning a competition in selected cities with clues posted on Facebook. These clues will lead to a time and a location to which the first cyclists to arrive will win a Hövding helmet.

​Hövding unveils new extra-visible and snug covers

​Hövding unveils new extra-visible and snug covers

Press Releases   •   Sep 28, 2017 09:24 BST

As the autumn/winter darkness approaches, it is more important than ever to be visible in traffic. Hövding, the company behind the renowned airbag for cyclists, has therefore taken its reflector accessories to the next level for its new autumn collection of covers – complete with a newly developed material with rainbow-coloured reflective qualities.

Give A Beep Awarded Bronze at Cannes

Give A Beep Awarded Bronze at Cannes

Press Releases   •   Jun 29, 2017 10:25 BST

​Hövding’s campaign Give A Beep has yet again earned itself a spot on the prize podium, this time for Best Mobile Campaign at Cannes Lions last week. The campaign has won several awards, and the Bronze at Cannes Lions was its eleventh international award.

​New study shows majority of Santander cyclists shun head protection

​New study shows majority of Santander cyclists shun head protection

Press Releases   •   Jun 02, 2017 13:08 BST

Research into cycling habits in the capital found that only 39% of those on Santander cycles wore a form of head protection. Comparatively, 73% of those who bring their own bike take measures to protect their head.

Hövding announces ‘future of cycling’ partnership with Justebikes

Hövding announces ‘future of cycling’ partnership with Justebikes

Press Releases   •   Apr 06, 2017 15:08 BST

Hövding, the revolutionary Swedish airbag for cyclists, announced a partnership with Justebikes, an online and in-store e-bike retailer. The partnership highlights the changing shift in cycling attitudes in the UK, with safety and convenience now the key focus points for urban cyclists.

​World’s first cycling airbag reaches 50,000 sales worldwide

​World’s first cycling airbag reaches 50,000 sales worldwide

Press Releases   •   Mar 21, 2017 10:09 GMT

Today Hövding, the manufacturer of the revolutionary airbag for cyclists, announced sales across the globe have reached 50,000 units since 2012. 2016 was a record year for Hövding, with sales more than double between September and December compared to last year.

Hövding CEO Fredrik Carling interviewed live on CNBC

Hövding CEO Fredrik Carling interviewed live on CNBC

News   •   Jan 27, 2017 20:12 GMT

“For centuries we’ve understood that the best way to protect your head is by wearing something on your head. And here we come, challenging that old truth”, Fredrik Carling, discusses the technology behind the world's first airbag for cyclists in an interview broadcast live on US Channel CNBC.

​Hövding CEO in London for a large conference on the changing face of road safety

​Hövding CEO in London for a large conference on the changing face of road safety

News   •   Jan 24, 2017 13:47 GMT

The Hövding CEO Fredrik Carling is presenting the world's first airbag for cyclists to a hundred delegates at a conference on the changing face of road safety in London on 24 January. The Road Safety Conference will focus on the challenges and opportunities faced by those involved in road safety in the UK.

​The Hövding airbag provides up to eight times better protection than regular bicycle helmets

Press Releases   •   Oct 07, 2016 07:40 BST

Researchers at Stanford University highlight the airbag for cyclists by the Swedish company Hövding, and found in a study that the thickness and stiffness of the Hövding helmet is "near perfect" in terms of protecting against concussion and head injuries caused by accidents.

150 million views: Viral success for Swedish airbag for bicyclists

150 million views: Viral success for Swedish airbag for bicyclists

Press Releases   •   Sep 21, 2016 14:32 BST

A video about Hövding, the Swedish-designed airbag for bicyclists, has in just a few days gone viral with more than 150 million views. It was London-based Viral Thread that on its own initiative made a video with clips about Hövding. The video has spread with the force of an avalanche and has started debates and threads with hundreds of thousands of comments around the world.

100Million Challenge Puts Hövding On The Global Map

Press Releases   •   Jul 07, 2016 07:18 BST

​Earlier this year, Mynewsdesk launched their #100Million Reach Challenge, setting themselves the task of reaching 100 million people with a campaign for one of their customers. Hövding were selected and the result was Give a Beep, a campaign which saw London's cyclists report potential or actual hazards on the city’s roads directly to the mayor, Sadiq Khan, via a digital button.

​Top tips from Anna Katarina, Marketing Director at Hövding

​Top tips from Anna Katarina, Marketing Director at Hövding

Blog posts   •   Jul 01, 2016 10:00 BST

Now that summer is here many of us are lying in our hammocks enjoying our time off, as well as some good food and probably a drink or two. However, when the holidays are over it will be time to get back into everyday life again. Many of us live within cycling distance of our jobs. Despite this, we travel by car, bus or other means of transport rather than by bike.

​Cycling to work can reduce sick days  and increase performance

​Cycling to work can reduce sick days and increase performance

Blog posts   •   Jun 29, 2016 10:00 BST

A number of different studies indicate that cycling is good for health and can even increase performance at work and reduce the number of sick days. Cycling is simple and suits most people. In many ways, the bicycle is the perfect means of transport, but above all, cycling is enjoyable. Being able to roll past all those lines of cars during rush hour is a wonderful feeling.

Time to prioritize bicycles instead of cars in cities

Blog posts   •   Jun 24, 2016 10:00 BST

​Cities have long been built up around and adapted for cars. Cars have been the prime means of transport for many years, and still are. Car drivers have long had a connected road and street network, adapted to the speed and expected volume of traffic. They are used to a uniform standard, functional signage, parking, petrol stations and other facilities designed to suit their needs.

​Tips for safe bicycling

​Tips for safe bicycling

Blog posts   •   Jun 22, 2016 10:00 BST

Bicycling is not just fun. Bicycling is also one of the best forms of everyday exercise. You getto where you are going in an environmentally friendly way, and you get fresh air and exercise for free.

Bike helmet, to wear or not to wear - international differences

Blog posts   •   Jun 17, 2016 10:00 BST

The wearing of head protection when bike riding, and the attitudes for or against it, vary heavily from one jurisdiction to another. The cycling culture of some countries dictates free-flowing hairdos unimpeded by a hard shell, while in other countries, the law makes sure just about everyone wears a helmet when riding.

Meet Ruth Mayorcas, cyclist in London

Meet Ruth Mayorcas, cyclist in London

Blog posts   •   Jun 16, 2016 10:00 BST

Give a Beep: Media coverage so far

Give a Beep: Media coverage so far

Blog posts   •   Jun 13, 2016 10:00 BST

​A week has passed since Give a Beep was launched with a bang. The campaign has sparked major interest and huge media coverage during its initial week. Besides United Kingdom, Give a Beep has been featured in Germany, Norway, Sweden -- and China!