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Hövding launches in premium UK cycling stores

Press release   •   Mar 11, 2020 07:18 GMT

The Swedish innovation Hövding launches partnership with premium UK bicycle retail chain Velorution.

Hövding launches partnership with premium UK bicycle retail chain Velorution. Hövding will be introduced in all four stores across London and online, right in time for the spring cycling season of 2020.

- Here at Hövding we are always looking to work with innovative companies. Velorution is a hub for forward-thinking brands and they know the potential in electric and urban cycling, our target group. It’s a perfect fit for us, says Hövding’s CEO Fredrik Carling.

The Velorution stores have developed a reputation as the preferred destination for the electric and urban cyclist. The business has the UK’s largest selection of electric, folding bikes, classic British made cycles, design led European urban bikes, premium scooters, and now also the innovative Swedish airbag helmet for cyclists, Hövding.

- We are happy to announce that we at Velorution now carry the safest bicycle helmet on the market. We always want to offer our customers the very best and Hövding offers that with their third generation airbag helmet for urban cyclists, says Jonathan Cole, Managing Director at Velorution.

Hövding recently launched the next generation of its airbag helmet after four years of research and product development. They’ve created the world’s most effective head protection to date. The product is noted for its safety, design and forward thinking, with an associated app that can track the users’ bike rides, alert their ICE contacts in case of an accident, and share data of traffic movements and accidents. Hövding’s advanced technology allows it to register the cyclist’s movements 200 times per second. During an accident, the airbag inflates in 0.1 second, enveloping the head and fixing the cyclist’s neck.

Hövding is a product that matches the exclusive and modern range carried by Velorution. Velorution has four stores across London; in Chelsea, Hackney, Islington and Marylebone. All of them will offer Hövding 3 to their customers.

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