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Swedish company Hövding wins the world's largest design award

Press Release   •   Sep 01, 2011 20:17 BST

"This is a highly prestigious prize to win and we are extremely proud," says Anna Haupt, one of the two inventors. For a designer, winning the Index: Award is like winning the Nobel Prize.

The INDEX: Award is the world's largest design award. The awards are presented every other year in five categories, with a total value of EUR 500,000. This year’s five winners were selected from almost 1,000 nominees by an international jury of leading designers, innovators, entrepreneurs and academics from around the world. The other winners came from Chile, India, Korea and USA/Mexico.

The business concept of the non-profit organisation INDEX: is "Design to Improve Life", a vision towards which Hövding's founders Anna Haupt and Terese Alstin have worked for many years. Hövding is the company behind the invisible bicycle helmet – a helmet unlike any other currently on the market.

Hövding is a collar for bicyclists worn around the neck. The collar contains a folded-up airbag that you’ll only see if you happen to have an accident. The airbag is shaped like a hood, surrounding and protecting the bicyclist's head. The trigger mechanism is controlled by sensors which pick up the abnormal movements of a bicyclist in an accident.

You can pre-order the Hövding bicycle helmet on the company's website www.hovding.com.Hövding's invisible bicycle helmet will go on sale in DesignTorget stores in Sweden and Norway during autumn.

For more information and high-resolution images of Hövding, please visit our press room. 

For further information contact:

Terese Alstin, Hövding                               Tel. +46 (0)40-236868

Anna Haupt, Hövding                                  Tel. +46 (0)40-236868

For more information about the INDEX: Award, see www.indexaward.dk