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AW19 Trend Alert: Jewel Shades

News   •   Jul 18, 2019 18:11 BST

Hi there,

As the cooler months start to set in, it’s time to turn to deeper and darker shades in your interiors to emulate that cosy, winter feeling!

With a rich and sophisticated palette of emerald green, sapphire blue and amethyst purple, IKEA’s Jewel Shades trend for this autumn/winter season is set to be hugely popular. Reflective of the gemstone shades that we dress in when celebrating, this trend is perfect for the upcoming party season!

Clotilde Passalacqua, Interior Design Leader at IKEA UK & Ireland says:

“The luxe tones found within the Jewel Shades trend are truly designed to dazzle, creating a dramatic yet equally comforting mood in the home. Create a beautiful and eye-catching setting by being brave with colour, and experiment with different fabrics and finishes to get the look you desire. Textiles play a huge part in creating a feeling of decadence with this trend. Whether you decide on opulent velvet or sumptuous satin, the look and feel of your furnishings will enhance the overall richness of your space”.

“To make any room really stand out from the crowd this season, pair complementary colours together, such as red and green, and orange and blue. The ruby coloured STRANDMON wing chair is great for creating a luxurious look and perfect for getting cosy and reading a good book during the winter months”.

“For a simpler change, opt for something like the HILLEBORG curtains in a rich plum shade. Made from recycled PET bottles, they prove that sustainability and style can truly go hand in hand. Although the focus of this trend is centred around colour, don’t be afraid to add some prints into the mix. The new VONSBÄK rug will add a timeless and vintage look to your living space with its oriental pattern, and comes in a deep teal shade”.

Please find a selection of products from IKEA below to bring the cosy yet dramatic Jewel Shades colour trend into your interiors. For more details and high res imagery, please do get in touch. For more wonders please visit ikea.co.uk.

Best,

Amber

ERTAPPAD HILLEBORG .

ERTAPPAD
Dish
£10

The perfect shade for your dinner table setting during the winter months

HILLEBORG
Block-out curtains, 1 pair
£25

A rich purple amethyst shade and made from recycled PET bottles

VONSBÄK
Rug
£TBC

Add a touch of vintage print into your home

STRANDMON TONSÄTTA ANNANSTANS
STRANDMON
Wing chair
£195

The winged back adds a touch of drama to your living space

TONSÄTTA
Vase
£10

Fill with colourful blooms or luscious plants for a decorative touch to your home

ANNANSTANS
Cushion
£10

A lovely pop of print for your interiors space

SÖNDERÖD SAGALIE .REMSTA
SÖNDERÖD
High pile rug
£115

Add this moody blue toned rug to your home for a dramatic look

SAGALIE
Cushion cover
£9

This rounded velvet cushion comes in a gorgeous deep purple shade

REMSTA
Chair
£130

Get comfy in this soft velvet chair in a deep emerald shade

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