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AW19 Trend Alert: Urban Minimalist

News   •   Jul 25, 2019 13:33 BST

Hi there,

Calm and well-organised homes have never been more in demand, with our increasingly busy and fluid lives, combined with smaller living spaces, demanding practical yet stylish design solutions.

A fusion of muted colours and tranquil neutrals paired with edgy accessories, IKEA’s Urban Minimalist trend is all about beautiful and sophisticated functionality that is both adaptable and relaxed, with a hint of modern coolness.

Clotilde Passalacqua, Interior Design Leader at IKEA UK & Ireland says:

“The Urban Minimalist trend caters to your changing needs, whilst exuding a sense of individuality. Less is more with this look, so aim to create a space that is both understated, yet distinctive, by using fewer furnishings. This will result in a calming space that you’ll enjoy spending time in. Furnishings and homewares with multi-functional features are key to turning rooms into flexible spaces in this trend, whilst maintaining comfort in your home.”

“With more of us than ever living in urban environments and adapting to small space living, clever storage is key. The OMBYTE storage collection is designed to be both easily transportable and multipurpose, making it the obvious choice for city dwellers who don’t stay rooted for too long. To achieve a minimal and modern aesthetic, keep your living space tidy with the HANTVERK handwoven baskets. Crafted by artisans in India as part of IKEA’s latest social entrepreneurs’ collection, they are ideal for keeping your belongings stored away neatly whilst maintaining a neutral colour scheme.”

“A beige base colour-palette is key to bringing a neutral, calming atmosphere to an urban minimalist room. But whilst this is a foundation to the look and feel, don’t view it as the only colour you can use – it also makes for the perfect canvas for bold statement pieces. The MARKERAD collection, designed in collaboration with Louis Vuitton’s artistic director, Virgil Abloh, blends cultural references with street cred to create fashion-forward homewares. From the slogan “Temporary” wall clock featuring a sleek white-on-white design, to the iconic Mona Lisa backlit artwork, this collection offers accessible and affordable statement interiors for metropolitan interiors.”

Please find a selection of products from IKEA below to bring this cool Urban Minimalist trend into your interiors. For more details and high res imagery, please do get in touch. For more wonders please visit ikea.co.uk.

Best,

Rachel

SVALLERUP Rug
SVALLERUP
Rug
£60

Create a bold look in any room with this classic monochrome check rug

MARKERAD
Clock
£25

Available in November

Ensure you’re always on time with this quirky clock

OMBYTE
Storage combination
£50

Available in August

Add an urban touch whilst keeping things tidy with this plywood storage combination

HANTVERK
Basket
£TBC

Available in October

Keep things decluttered by storing possessions in this beautiful handwoven basket

MARKERAD
Artwork
£65 

Available in November

Decorate your space with this iconic piece of art at a fraction of the cost

OMBYTE
Wire basket
£25

Available in August

Easily transport your belongings in thi industrial wire basket


LAUTERS floor lamp
MARKERAD
Bag
£12 

Available in November

Make a fashion statement with this graphic bag

MARKERAD
Chair
£99 

Available in November

Sit comfortably in this contemporary, stylish chair

LAUTERS
Floor lamp
£50

Create the right mood lighting with this lamp made from recycled PET bottles

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