IKEA is launching a new range, DELAKTIG, in collaboration with British designer Tom Dixon that is both modular and stylish. The 28-piece modular furniture collection, which is made-up of sofas and accessories, is based around a platform which can be adapted and personalised to react to peoples constantly changing wants and needs, making DELAKTIG endlessly configurable.
With more people than ever flocking to cities and British homes now being the smallest in Europe, the need for furniture that is adaptable and can have multiple uses is becoming ever more important. DELAKTIG is the latest product series from the retailer that responds to this need, with ranges such as the recent IKEA PS 2017 also focusing on making small space living as easy as possible.
Tom Dixon comments:
“You get married or you split up, and you might want a different configuration. Or, maybe you’re renting out a spare room to somebody. Don’t chuck DELAKTIG away if you’re finished with it – turn it into something else, something new. Or save it for the children so they can take it with them when they move out.”
The living room in particular is a space that is becoming increasingly multifunctional and in need of solutions such as DELAKTIG. The living room is the busiest room in the house where relaxing, eating, working, sleeping and entertaining all happen, therefore it needs to cater for more activity despite the fact that the space itself is shrinking.
DELAKTIG, which means “being involved” in Swedish, encourages people to do just that – be involved in how they want their product to look and adapt the range to meet their needs and personal lifestyle.
Grooves in the platform’s aluminium frame add to its adaptability, allowing for clip-on furniture, such as side tables and privacy screens. The newest addition to the IKEA range is never static - turn a side table from coffee break to work station on a whim, add armrests and a lamp or even swap the arms and backrests around to change the entire layout of a room.
Luis Lopes, Living Rooms Sales Leader at IKEA comments that:
“Here at IKEA, we are really excited to be collaborating with Tom Dixon. Modular furniture is becoming ever-important in today’s homes and we wanted to create a range that could reflect people’s living needs and at the same time bring style to people’s homes. DELAKTIG is an adaptable product that can cater to all different tastes and respond to those who desire flexible and fluid living throughout their home.”
The collaboration explored the possibility of designing open source hardware andIKEA and Dixon worked with 75 design students from around the globe to come up with their own ideas for DELAKTIG, using their knowledge to inspire the adaptability of the range.
The collaborations don’t stop there. For those wanting to add even more customisation to the products, Dixon’s own team are releasing exclusive DELAKTIG accessories, whilst BEMZ have also created four luxe covers for the range.
Tom Dixon’s accessories include the boom light, a functional standing floor lamp that can be clamped onto DELAKTIG to create a functional workspace. The light is reduced to a series of cylinders, tubes and junctions and is made from raw aluminium creating a minimalist product. Other accessories include a side table, which adapts with the sofa, a side or back panel and a magazine rack.
The BEMZ x Tom Dixon covers include shower-proof stripes and an Icelandic sheepskin mono-cover known as ‘The Beast’. Two of the covers have a semi-long skirt which will cover the aluminium frame of the sofa and the others have a regular fit.
The DELAKTIG range launches in stores and online in February 2018 starting from £50.
IKEA Media Lounge
0845 225 7126
Notes to editor
About IKEA Group
Our vision is to create a better everyday life for the many people and we offer well designed, functional and affordable, high quality home furnishing, produced with care for people and the environment. The IKEA Group has 340 stores in 28 countries. In addition there are more than 40 stores run by franchisees outside the IKEA Group. The IKEA Group had 783 million visitors during FY16 and 2.1 billion people visited IKEA.com. The full year financial report 2015-16 for The IKEA Group was published in December 2016. www.ikea.com/gb/en
Want to continue receiving inspirational interiors ideas and updates from the IKEA PR Team?
Your email address is on our contact list as it has been proactively added by yourself to the Gorkana Media Database, and you have agreed to their terms and conditions. Alternatively, you have proactively emailed us asking to be added to our media lists. If you would prefer to no longer receive email communications from us, please let us know by responding to this email.
The intellectual property rights in and to the enclosed digital images are the sole property of Inter IKEA Systems B.V. Ordered images from the IKEA image library are for one time use only. After using the digital images for the purpose intended, they should be deleted from any storage media. It is not permitted to store the digital images in order to use them on later occasions. A new order must then be placed with the IKEA image library. As a user of IKEA Image House I am aware there are some images in the database which it is not allowed to published at this time. I also accept that publishing before this date is not allowed without permission from Inter IKEA Systems B.V.