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James Dyer joins growing imagineear team to build sports market

News   •   May 22, 2012 16:12 BST

imagineear welcomes James Dyer to the London team as Sports Account Manager, and underlines imagineear’s focus on the sports interpretation market.

imagineear welcomes James Dyer to the London team as Sports Account Manager, responsible for building our existing business in the sports interpretation marketplace, and joining Nick Sherrard and Ziv Kushnir in the Business Development team.

Nick Sherrard, imagineear’s Head of Business Development, UK, welcomed James: “I am greatly looking forward to working with James to build imagineear’s presence in the sports marketplace in the UK. He brings a great deal of relevant experience, as well as a point of focus for the market. Our stadium tours enhance visitor experiences throughout the UK, and James will help channel this energy and enable clubs to build supplementary revenue streams from their sites”.

James comes to imagineear from Leisure Support Services, where he was an event manager, by way of Aussie Farmers Direct in Sydney, where he held a sales position. He spent several years in Lilongwe, Malawi, and has worked with the Bangkok-based Magic Eyes Barge Program in Thailand. He holds a degree in Geography and Business studies from the University of Leeds in the UK.

About imagineear

Enhancing Visitor Experiences

imagineear is a young and dynamic full service interpretation company, offering multimedia tours to arts and sporting venues, cultural sites and visitor attractions around the world.  We have a highly experienced team and are based in London, with regional headquarters in Singapore and Amsterdam.  Offering stand-out value for money, we use our experience to drive innovation, and create additional revenue streams from rental and retail models, both on- and off-site.

For more information about imagineear, please visit 


Andrew Nugée, Chief Executive
+44 (0)845 680 7770

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