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A Century later, voices from RMS Titanic arrive at ArtScience Museum Singapore

Press Release   •   Nov 04, 2011 11:53 GMT

A Century after RMS Titanic sank in the North Atlantic, just two hours and 40 minutes after striking an iceberg, and with a loss of more than two thirds of the passengers and crew, the story has lost none of its power to shock.  The arrival of the long-running artefacts exhibition in Singapore brings the raw emotion of Titanic's infamous maiden voyage, aided by an audio narrative from imagineear.

The exhibition narrative tells the human stories behind the tragedy of the Titanic – the world’s largest, 'practically unsinkable' passenger vessel– illustrated by over 250 artefacts recovered from almost four kilometres beneath the freezing North Atlantic.  With over 25 million tickets sold worldwide to date, fascination with the Titanic shows no sign of waning.  But imagineear's Chief Executive, Andrew Nugée, felt that a whole new approach to the narrative was necessary:  "This is a story, the cold facts of which are well known, and indeed have passed into legend.  We felt that a new audience in Singapore deserved a fresh approach to the human stories, to provide the small domestic detail of the multiple personal tragedies, as well as the broader importance of the largest such peacetime disaster of the day."

Nine galleries will lead visitors through the ship's conception, construction and launch, as well as following her passengers and crew through the sailing, life on board, the iceberg and the sinking a century ago.  The exhibition also tells the fascinating and evolving story of the discovery of the wreck, and the recovery and preservation of its artefacts.

Tom Zaller, Museum Director, ArtScience Museum at Marina Bay Sands, said "Titanic is such an iconic ship with such a powerful story to tell that we're proud to present Titanic: The Artefact Exhibition at such an equally iconic venue.  For the first time in Singapore and Southeast Asia, visitors will travel back in time to relive Titanic's majestic maiden voyage and experience the drama that unfolded as the world's largest ship sank to the depths of the Atlantic Ocean."

To understand the impact of Titanic in Singapore, a new gallery named "Singapore 1912" will be dedicated to local connections.  Visitors will learn how the Titanic tragedy strongly resonated in Singapore.  Images of Singapore in the early 1900s will be displayed alongside local newspaper articles that covered the disaster at the time, alongside archaeological finds from the period.

"ArtScience Museum at Marina Bay Sands is committed to bringing blockbuster exhibitions to Singapore that are accessible to people of all ages and interests", added Mr Zaller.  "With Titanic: The Artefact Exhibition, we’ve taken this one step further and enhanced its relevance to Singaporeans by demonstrating the impact of global developments here, even in the early 20th Century."

About imagineear
imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business.  The company is head-quartered in London, with main offices in Singapore and Amsterdam.  imagineear offers stand-out value for money, uses experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet.

For more information, please visit  


Andrew Nugée, Chief Executive
+44 845 680 777 – London

Andrew Jeffery, Director
+65 91818879 – Singapore

About Marina Bay Sands Pte Ltd
Marina Bay Sands is the leading business, leisure, and entertainment destination in Asia.  It features large and flexible convention and exhibition facilities, 2,560 hotel rooms and suites, the rooftop Sands SkyPark, the best shopping mall in Asia, world-class celebrity chef restaurants, a casino, Paiza Club for premium players and an outdoor event plaza.  Its two theatres showcase a range of leading entertainment acts, including the resident performance “The Lion King”.  Completing the line-up of attractions is the ArtScience Museum at Marina Bay Sands which plays host to permanent and marquee exhibitions.  Boasting an iconic lotus-inspired design, the ArtScience Museum is poised to be the heart of the growing ArtScience movement.  ArtScience Museum, which features 21 gallery spaces, totalling 50,000 square feet, is the premier venue for major international touring exhibitions from the most renowned collections in the world.

For more information, please visit

For Media Enquiries

Damien Sim
+65 6688 5019

Debra Wang
+65 6688 0280

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