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First ever multimedia tour at Anfield museum brings the legends and their stories to life

Press release   •   Jul 25, 2011 09:40 BST

For the first time since Liverpool Football Club first played at Anfield in 1892, the club's proud and unique history will be brought to life in a multilingual audio-visual tour of the club museum, created for the Kop by specialist full-service audio tour company, imagineear.

The Museum at Liverpool FC tells the unique story of a unique club.  It's a history that doesn't live in books, but in memories and emotions.  But the people who visit don't just want to hear the story – they already feel a part of the story.  The endless names of Liverpool greats – Shankly, Paisley, Dalglish, Keegan, Hansen, Gerrard – aren't just figures to learn about; the fans worship them as heroes, and talk about them as friends.

The objects in the museum are part of a living history so the imagineear guide is there not just to give information, but to reveal the passion, the memories, the glory – and the humour – that together make up one of the world's most famous and loved clubs.

With imagineear's mediaPacker™ player, visitors will view photographs, video and film that will bring the museum items to life.  They won't just see the object, but hear what it means to the Liverpool legend who brought it home.  They'll see the magnificent European Cups in the museum – and the goals that won them. They'll see King Kenny's shirt – and Dalglish playing in it. They'll see Bill Shankly's training sweater – and hear the passion as he talks about his beloved Liverpool.  The guide isn't simply about learning – it's about tapping into memories, sharing stories and evoking emotion. The mediaPacker™ technology is the perfect tool to release the passion within the piece – and to create an inspirational experience for the visitor.

Ziv Kushnir, Commercial Director of imagineear, cannot wait for the tour to go live: "It is a huge honour and a privilege to work with such depth of passion at the heart of today's game.  Liverpool is one of the most recognisable football brands in the world.  We are delighted to be able to tell the club's fascinating stories to fans and visitors in a new way and in their own language.  Tom Cassidy, Commercial Tourism Manager adds:  "Every object in the museum has a unique history and a place in the legend of Anfield.  The multimedia tour will help bring these to life in an engaging way.  We look forward to working with imagineear on this important project".

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business.  We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv.  We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.  The LFC Museum guide is ‘random access’ meaning the visitor can choose which objects they want to know more about, rather than follow a guide in a linear way. It’s also ‘layered’ which means that they can access additional content if they wish. So the visitor has complete control of the order, speed and depth of their tour.

Building solutions for where culture and tourism meet.

About Liverpool FC

Liverpool Football Club is an English professional football club and plays in the Premier League.  LFC is the one of the most famous successful clubs in the history of English football, having won 18 league titles, seven FA Cups and a record seven League Cups.  The club is also the most successful English club in European competition, having won five European Cups, most recently in 2005, and three UEFA Cups.  LFC currently ranks fourth in Europe and seventh in the world by international titles won.

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