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imagineear at the heart of London's pageantry in ceremonial Whitehall

Press Release   •   Jun 04, 2013 15:09 BST

London, UK. imagineear is thrilled to announce The Household Cavalry Museum has chosen us to be their mobile interpretation provider. From apps through to onsite multimedia tours in multiple languages. In development now, available later in 2013.

In the heart of Ceremonial London, the Household Cavalry Museum provides a unique experience for tourists and locals alike, a living museum unlike any other. A visit to the Museum offers a truly behind the scenes look at the work that underpins the ceremonial and operational role of the Household Cavalry Regiment, work which will be brought further to life in multiple languages by imagineear, with apps and tours on their MPtouch platform.

Image: A living museum of cavalry in the heart of London.

The Household Cavalry was formed in 1661 under the direct order of King Charles II and now consists of the two senior regiments of the British Army – The Life Guards and the Blues and Royals. Over the centuries the two regiments of the Household Cavalry have amassed an outstanding collection of rare and unique treasures from ceremonial uniforms, royal standards and gallantry awards to musical instruments, horse furniture and silverware by Fabergé. Much of the collection has resulted from the close association that has existed between the Household Cavalry and Royalty, successive members of which the regiment has protected from rebels, rioters and assassins for nearly 350 years.

Each exhibit has its own compelling story to tell and many are on display for the very first time. Visitors can see two silver kettledrums given to the regiment in 1831 by William IV, or the cork leg which belonged to the first Marquis of Anglesey who, as the Earl of Uxbridge, left his real one on the field at Waterloo. Modern additions to the collection include Jacky Charlton’s football cap – he did his national service with the regiment – and the bridle worn by Sefton, the horse injured in the 1982 Hyde Park bombings.

About the mobile media initiative Martin Westwood, the Household Cavalry Museum’s Director/Head of Commercial Development and Operations, said: “imagineear’s highly creative and visionary team has been chosen to enrich significantly the experience of a visit to The Household Cavalry Museum, by employing state of the art handheld technology to add fascinating interpretive layers. These will inform, entertain and excite, thereby greatly enhancing our visitors’ appreciation of an already outstandingly presented collection and also of the illustrious history and current activities of The Household Cavalry Regiments in their ceremonial, combat and peacekeeping roles.”

Andrew Nugée, imagineear’s Chief Executive, added: “As a UK company it is really a great privilege for imagineear to help bring the current work and historical context of the Household Cavalry not just to a wider national audience, but also to the many visitors to London. It seems particularly apt at a time that the military has taken such a central role on the national stage.”

About The Household Cavalry Museum

The Household Cavalry Museum is a living museum about real people doing a real job in a real place. Through a large glazed partition visitors can see troopers working with horses in the original 18th century stables. The experience comes alive with compelling personal stories, first hand accounts of the troopers' rigorous and demanding training, interactive displays and stunning rare objects – many on public display for the first time.

The Museum sits within Horse Guards in Whitehall, Central London, one of the city’s most historic buildings. Dating from 1750, it is still the headquarters of the Household Division, in which the Household Cavalry has performed the Queen’s Life Guard in a daily ceremony that has remained broadly unchanged for over 350 years.

Opening times
Open daily (except 22 April & 24th -26th December)
10am - 6pm (March - Sept)
10am - 5pm (Oct-Feb)

Adults: £6.00
Children (aged 5-16) and Concessions: £4.00
Family ticket (2 adults & 3 children): £15.00

For more information about the Household Cavalry Museum, please visit

Martin Westwood, Head of Commercial Operations
+44 (0)20 7930 3070

About imagineear

Enhancing Visitor Experiences

imagineear is a young and dynamic full service interpretation company, offering multimedia tours to arts and sporting venues, cultural sites and visitor attractions around the world.  We have a highly experienced team and are based in London, with regional headquarters in Singapore and Amsterdam.  Offering stand-out value for money, we use our experience to drive innovation, and create additional revenue streams from rental and retail models, both on- and off-site.

For more information about imagineear, please visit


Andrew Nugée, Chief Executive
+44 (0)845 680 7770

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