London. The National Trust faced a problem that may be unique in its illustrious 118-year history. To launch an innovative NT app to the saucier side of London's Soho district, it wanted to make a lot of noise without, well, making any noise.
The solution, the literary equivalent of an outdoor silent disco, was devised and delivered by imagineear and genius PR agency, Flint PR. High profile stars of page and screen would read and discuss the sunshine, sex and sizzle of Soho at midday in the square. Flint would bring the lunchtime punters and imagineear would create the silent disco, handing out hundreds of headsets, connected via their magical mediaPacker platform.
Would the crazy plan work? Could it work? See for yourself below.
(If you're unable to view the embedded video, click here to watch on youtube)
Enhancing Visitor Experiences
imagineear is a young and dynamic full service interpretation company, offering multimedia tours to arts and sporting venues, cultural sites and visitor attractions around the world. We have a highly experienced team and are based in London, with regional headquarters in Singapore and Amsterdam. Offering stand-out value for money, we use our experience to drive innovation, and create additional revenue streams from rental and retail models, both on- and off-site.
For more information about imagineear, please visit www.imagineear.com
Andrew Nugée, Chief Executive
+44 (0)845 680 7770