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imagineear partners with the Singapore Art Museum for the Singapore Biennale 2011

Press Release   •   Feb 14, 2011 10:07 GMT

imagineear Singapore is proud to announce a partnership with the Singapore National Heritage Board to provide the official audio-visual guide for the 3rd Singapore Biennale. The partnership covers all the major art works on show, and on rental devices as well as smartphones powered by Apple and Android.

Featuring 60 artists from 30 countries, the third Singapore Biennale, titled 'Open House', will be open to the public from 13 March to 15 May 2011. Over half of the artists are creating new commissions or premiering new works. 'Open House' is presented across four exhibition venues, each with its own particular character, which draw upon emblematic spaces in Singapore: Housing Development Board flats (Singapore Art Museum and 8Q), shopping centres and night markets (National Museum of Singapore), and international air and sea ports (Old Kallang Airport). Major art works at Marina Bay will amplify individual experience in the city.

The Biennale is Singapore’s largest contemporary visual arts event organised by the Singapore Art Museum in 2011. It is a prestigious national initiative where Singapore presents the latest developments in contemporary visual culture and artists of diverse nationalities from across the world, attracting some half a million local and international visitors.

Tan Boon Hui, Director, Singapore Art Museum commented: "As the leading international contemporary art event in Southeast Asia, one of the most distinctive aspects of the Biennale is in the incorporation of art projects that transform our experiences of familiar places and landmarks in Singapore. Helping us see the world in a different way is one of the most important reasons why contemporary art platforms like the Biennale are important for people to learn more about contemporary art practice and about Singapore."

Andrew Jeffery, Director of imagineear Singapore added: "We are delighted to help the Singapore Art Museum realise its ambitious goals for the biennale. It is the first time the visitor will have been offered a genuine choice between a pre-loaded rental player and an app download – from iTunes and Android – to keep, and we look forward to supporting this initiative."

About the Singapore Biennale
The Singapore Biennale was established in 2006 as the country’s premier platform for international dialogue in contemporary art. It places Singapore’s artists within a global context, and fosters productive collaborations with the international arts community. In this way, the Biennale provides new opportunities for local visual artists, arts organisations and businesses, and cultivates deeper public engagement with the arts. It complements achievements in other areas of arts and culture, collectively enhancing Singapore’s international profile as a vibrant city in which to live, work and play. Singapore Biennale 2011 is organised by the Singapore Art Museum of the National Heritage Board, and supported by the National Arts Council, which first inaugurated the Biennale in 2006 and was also the organizer for the 2008 edition.

About the Singapore Art Museum
The mission of the Singapore Art Museum (SAM) is to document, interpret and promote the contemporary art practices of Singapore, Southeast Asian, and the wider Asian region. Opened in January 1996 as a museum under the National Heritage Board of Singapore, SAM has amassed one of the world’s largest public collections of Southeast Asian artworks. Since 2009, SAM has focused its programming and collections development initiatives around contemporary Southeast Asian art and art practices. SAM is also the organiser of the Singapore Biennale 2011.

About imagineear

imagineear is a young and dynamic full service interpretation company, offering multimedia tours to cultural sites and visitor attractions around the world.  We have a highly experienced team and are based in London, with regional headquarters in Singapore and Amsterdam, and a full service office in Tel Aviv.  imagineear offers stand-out value for money, we use our experience to drive innovation, and we create additional revenue streams from rental and retail models, both on- and off-site.

For more information about imagineear, please visit

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Andrew Nugée, Chief Executive
+44 (0)845 680 777

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