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imagineear selected to interpret Qing Ming Shang He Tu (清明上河图) Singapore's largest ever cultural exhibition

Press Release   •   Nov 08, 2011 12:15 GMT

The Moving Masterpiece exhibition will show as its centrepiece the 128m by 6.5m animated reproduction of Qing Ming Shang He Tu, which was the highlight of the China Pavilion at the Shanghai World Expo in 2010.  A digital painting, it features over a thousand moving characters, and has so far been seen by over 10 million people in Shanghai, Hong Kong, Macau, Taipei and Tai-Chung.

Singaporeans will now be able to experience this historic work of art.  An immersive and total cultural experience, it is expected to draw some 800,000 visitors over the period, both locally and from around the region, and will be the largest ever art exhibition mounted in Singapore.

In another first for Singapore, A Moving Masterpiece: The Song Dynasty As Living Art will also offer an audio-visual guide to visitors in English, Malay, Japanese and Mandarin, as well as in the Chinese dialects of Cantonese, Hokkien and Teochew.

Mr Edmund Chua, Managing Director of Singapore Huading, which has brought the exhibition to Singapore, says:

"Qing Ming Shang He Tu is a landmark Chinese work of art which not many have seen.  As we now have the privilege of showcasing the modern digital version, we feel it is only right to make sure that as many people as possible get to appreciate it, and this includes the elderly Chinese who may not be familiar with Mandarin.  We are delighted to be working with imagineear to provide both technology platform, script, wall labels, translations and productions – in short to have entrusted to imagineear the front line interpretation of this priceless work."

Andrew Nugée, Chief Executive of imagineear is wholly committed to the ambitious aims of this project:

"imagineear is honoured to have been selected to enhance the experience of so many visitors to the digital exhibition in their own preferred language.  We have a strong and highly experienced team both locally and internationally which is focussed on doing justice to this wonderful and captivating work of art."

The creators of the digital version of Qing Ming Shang He Tu, which is 30 times larger than the original, are Crystal CG Shanghai, one of China's leading digital technology companies.  They took almost two years to complete the project. Crystal CG Shanghai's director, Yu Zheng, says:

"It was a mind-blowing experience to re-create this work of art, which every Chinese person is familiar with.  We are very proud of the final product as it brings a whole new dimension to appreciating the original.  It also makes the artwork relevant to a new generation of younger tech-savvy audiences."

Mr Aloysius Arlando, Chief Executive Officer of Singex, which is mounting the exhibition in Singapore adds:

"Having been inspired by how the Chinese masterpiece has come alive with this technology, Singex is proud to be able to share the experience with Singaporeans.  The show at Singapore EXPO promises to capture the imagination of all visitors by immersing them into a brilliant world of colour, sound, light and movement."

About the exhibition

Qing Ming Shang He Tu is a panoramic 5.3m scroll painting by Song Dynasty artist Zhang Zeduan (1085 – 1145).  It captures the daily life of people from the Song period at the capital, Bianjing, today's Kaifeng, and celebrates the festive spirit and worldly commotion at the Qingming Festival.  The painting has been treasured for a millennium in China. It is housed in the Forbidden City, and rarely seen in person.
The Moving Masterpiece digital exhibition animates and presents 1,068 characters in minute detail in a timed show covering both day and night during the festival.  The digital painting is 30 times larger than the original, measuring 128m in length and 6.5m in height.  It is the unique marriage of 21st century technology with ancient artistry that brings Zhang Zeduan's portrait to life.

The Moving Masterpiece was the star attraction in the Chinese pavilion at the Shanghai World Expo in 2010.  Since then it has been displayed in Hong Kong, Macau, Taipei and Tai Chung, and been seen by over 10 million people.  In December it will be displayed in Singapore.

For more information on the exhibition, please visit

About imagineear

Building solutions for where culture and tourism meet.

imagineear is a young and dynamic full service interpretation company, offering multimedia tours to cultural clients around the world.  It boasts one of the most experienced teams in the business and has a London HQ and main offices in Singapore and Amsterdam.  imagineear offers stand-out value for money, uses experience to innovate, and creates additional revenue streams from rental and retail models, both on- and off-site.  For more information about imagineear, please visit  

About Singapore Huading

Singapore Huading (Group) Pte Ltd provides quality professional training and brings in world class events to Singapore. It specialises in professional training for Government officers and corporate executives and is also a training provider certified by the State Administration of Foreign Expert Affairs PRC. As an organiser of large-scale events, it focuses primarily on those with educational and cultural elements. For more information on Huading, please visit

About Singex

A veteran of meetings, incentives, conferences, and exhibitions (MICE) with 30 years of industry expertise, and manager of Singapore EXPO, Singex is key to Singapore's success as one of the most vibrant MICE destinations in the world.  Other Singex collaborations include the management of Binhai International Convention & Exhibition Centre (BICEC) in Tianjin, China, and the formation of a MICE management company, Qatar MICE Development Institute (QMDI), in Doha, Qatar.
Visit for more information.

About Singapore EXPO Convention and Exhibition Centre

Singapore EXPO Convention and Exhibition Centre, managed by Singex Venues Pte Ltd, covers over 123,000m2 of indoor and outdoor space, comprising convention-exhibition halls, conference halls, meeting rooms, mobile V-Rooms, and The MAX Pavilion.  EXPO welcomes over six million visitors and 600 events every year, ranging from exhibitions, conventions, corporate meetings, award ceremonies, gala banquets, to consumer shows.  EXPO is located five minutes from Changi International Airport and fifteen minutes from the city centre.  Visit for more information.

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