Skip to main content

Launch of imagineear's cultural apps for smartphones

Press release   •   Feb 04, 2011 09:40 GMT

imagineear launches CultureKey Amsterdam, the first in a series of CultureKey city tours for cultural tourists of the 21st century.

Built specifically for cultural visitors, this CultureKey city tour app gives you an insider’s guide to the remarkable city of Amsterdam. Whilst giving you the chance to experience the charm of the city at your own pace, it is bursting full of images, audio, text, useful links, and a handy interactive map that can be used even when you’re offline – which for the user means costly roaming charges can be avoided. And better yet – the app is free for download from the iTunes store, here.

"The launch of our CultureKey Amsterdam app is, we hope, the start of many-a-happy journey for visitors to the city. For imagineear it also marks another step forward in our own journey as we use mobile apps to create remarkable experiences for cultural travellers all over the world" Andrew Nugee, CEO.

The tour delivers a fun package of local insight together with contemporary and historical links, and takes you to both mainstream and less obvious sites alike ranging from Amsterdam’s Béguinage, to the Amsterdam Historical Museum, the Royal Palace, Amstel Dam, the Old Church, the Red Light District, Our Lord in the Attic Museum, the East India Company, Rembrandt House Museum, the Portuguese Synagogue, and Anne Frank House among others.

The design of the app itself includes features such as interactive maps with location-based navigation; the ability to access content directly (via the keypad) or by distance from your current location. Images, audio and text complement each point of interest, useful web links, further sources and additional information for each point of interest.

Otto Gumaelius, Mobile Media Manager commented: "the app is a way for tourists and locals of Amsterdam alike to take in the city in a relaxed way, and through a medium that you would carry around with you anyway. We look forward to the growth of our exciting range of cultural apps in destinations across the world".

About imagineear

imagineear is a young and dynamic full service interpretation company, offering multimedia tours to cultural sites and visitor attractions around the world.  We have a highly experienced team and are based in London, with regional headquarters in Singapore and Amsterdam, and a full service office in Tel Aviv.  imagineear offers stand-out value for money, we use our experience to drive innovation, and we create additional revenue streams from rental and retail models, both on- and off-site.

For more information about imagineear, please visit

Building solutions for where culture and tourism meet


Andrew Nugée, Chief Executive
+44 (0)845 680 777

Comments (0)

Add comment


By submitting the comment you agree that your personal data will be processed according to Mynewsdesk's Privacy Policy.