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New Stadium Tour Launches at Arsenal’s Emirates Stadium

Press Release   •   Nov 28, 2011 16:03 GMT

On the 21st November, Arsenal FC launched their new interactive, multimedia stadium tour, which takes the Emirates Stadium into the premier league of London visitor attractions.  For the first time visitors have incredible archive footage, interviews with the manager and team, and unique access behind the scenes, all in the palm of their hands – and all in 7 languages.

Arsenal selected imagineear's mediaPacker™ player platform, which uses a wide-range of media to immerse visitors fully in the club's story, and in the experience of playing at the Emirates stadium.

The new tour gives Arsenal fans a fantastic opportunity to explore their club's home.  From archive footage and commentary, to unique interviews with players about what it means to play at Emirates, and the chance to access areas of the stadium not open at any other time – from the Directors Box to the interview rooms and media centre.  A real highlight is the long walk from the home dressing room through the tunnel to the pitch, within an immersive crowd soundscape.  The visitor absorbs the excitement and tension, as the players put into words what it means to them to walk out for Arsenal.

Andrew Nugée, imagineear CEO commented: "Emirates is a world-class football ground but it is so much more than that.  Through the new stadium tour we want to enthral visitors with the story of the club, the stadium, and the people who make it what it is – Arsène Wenger, superstar players and people behind the scenes you never normally see.  That's a story that deserves to be told.  At imagineear we relish the chance to use our technology, our creative energy and our international experience to help ensure that as London welcomes the sporting world in 2012 we have a truly world-class sporting attraction to offer them."

About imagineear

imagineear is a young and dynamic full service interpretation company, offering multimedia tours to cultural sites and visitor attractions around the world.  We have a highly experienced team and are based in London, with regional headquarters in Singapore and Amsterdam.  imagineear offers stand-out value for money, we use our experience to drive innovation, and we create additional revenue streams from rental and retail models, both on- and off-site.

For more information about imagineear, please visit

Building solutions for where culture and tourism meet


Andrew Nugée, Chief Executive
+44 (0)845 680 777

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